School of Digital Marketing

08/08/2022

With our deepest sorrows, the Bayross family informs you of the death of our beloved, Ivan. Ivan was a devoted husband and an incredible father. A patient mentor. And a successful entrepreneur.

His funeral will be held at St Anthony's Church, Vakola, tomorrow (9th August) at 3:45. Further details are mentioned in the image attached.

The funeral will be live-streamed on youtube on the following links.
https://youtu.be/3yp8mhbeRgc
OR
tinyurl.com/IvanBayross

26/07/2022

We often only have someone’s attention for seconds, let alone minutes.

The mistake we make as communicators and marketers is believing that we need to give people all the information while we have their attention... That’s what we were taught at school.

The best way to win at exams was to write down everything we knew.

But this doesn’t work in marketing or when we’re face-to-face with people (or on your website).

The truth is, clarity and simplicity will always win, most marketers think it's about creativity or fancy words.

The goal isn’t just to deliver the information... It’s to capture the imagination.

Would free training in how pro's communicate clearly, add value to you?

Do you want to tell your brand story, conversationally?

Share a 'Yes' in the comments below if you do. Let's engage.

24/07/2022

Here’s how to format a case study:
1. Title
2. Subtitle
3. About the Subject
4. Challenges and Objectives
5. How the Solution Helped
6. Results
7. Supporting Visuals and Quotes
8. Future Plans
9. Call to Action

Helpful? Let me know in the comments if you'd be interested in similar content

23/07/2022

Yup, I know the word consultant is a scary one.

Bringing up visions of heart specialists, oncologists, dental surgeons and others, who never give you news to smile broadly about.

Thankfully, the kind of consultant who will helps online entrepreneurs:
- Create a brand
- Drive instant recall
- Build trust and authority among their ideal prospects
- Boosting sales and income
ALWAYS

Deliver news which make you smile broadly (all the way to your bank)

For the last 38 years, I’ve worked closely with people who’ve used words to sell.
agency owners, Online business owners, content creators and all striving to multiply their sales and income.

I’ve experienced their stress first hand, spent long nights with them re-writing content, designed convince a prospect to buy.

95% of the time we got it right, and the client smiled broadly all the way to their bank.4% to 5% of the time we failed to craft the content required.

I’m open and happy to help you scale your business upwards and outwards, profitably.

Just reach out and engage.

My promises?

I listen, hear and understand.
I know your success is the foundation of my success.
I care

21/07/2022

For most companies today, Google statistics drive their business wholly.

If you are only on Google due to Adwords or because of keyword optimization, you can potentially rule yourself out of the game.

Google does deliver access to a significant majority of the market.

As per stats by searchengineland.com this amounts to almost 83.3%
BUT
You still don't have access to a significant 16.3% of the buyer’s market.

As this overlooked minority grows in the shadow, your strategy of not targeting other search engines will make you miss out on potential leads and sales.
This needs to change. And change comes through action takers.

Let’s get on a free 1 on 1 zoom call. Reach out via comments or DMs. I always reply

Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.

19/07/2022

NOTE: A staggering 120 million online customers, with a CAGR of 28%, online shoppers exist. These are expected to reach over 200 million by 2025.

A great digital marketing strategy arrests and engages their ideal prospects where they congregate in large numbers. That said, only a digital marketing strategy empowers businesses to target ideal prospects in a way that traditional marketing processes, just cannot.

However, it is not that easy to move 100% of your business marketing to digital. Only a planned, well-thought-through, and carefully monitored digital marketing strategy will boost online sales.

Would you learn how to scale your business online?

Let’s get on a free 1 on 1 zoom call. Reach out via comments or DMs. I always reply

15/07/2022

Are there any concerned copywriters, and/or content creators willing to band together, to assist newbie content creators, grow upwards and outwards?

I'm willing to contribute my time, [ plus ] heck of a lot of resources, to any such an initiative.

Absolutely FREE.

Will You? If that’s a yes, hit me up on LinkedIn messenger please. Let’s do something for ourselves and others.

I’ve been reading a ton of stuff in LinkedIn posts, where good to great [ newbie ] copywriters and content creators are complaining of feeling both unappreciated and underpaid.

My life experiences taught me, describing a problem in all its niggling details [ never ] solved the problem.

Describing a problem solution, however [ sketchily ] is the way to discover a solution which works.

At the end of the day this is a freelance copywriter problem.

Shouldn't we find ways to mitigate / resolve it?

Clients are not going to lift a finger to help freelance copywriters grow upwards and outwards.

Right?
Thoughts ( for / against ) anyone . . .

13/07/2022

Would it help to learn how to deliver a really terrific [ prospect sales pitch ]?

One which has at least an 80% chance of being accepted almost without change?

The reason I’m asking is because, I've tried to outsource content creation work myself.
AND
I've often been completely flummoxed at freelance copywriter's sales pitches to me.
I'm willing to teach anyone how I pitch to prospects.

In a way that my copywriting or content creation, sales pitch, has at least a 80% chance of being accepted.

Curious to learn [ exactly ] how I craft my copywriting sales pitch?

Then hit me up in LinkedIn messenger and just ASK.

I'll be happy to walk you through my copywriting sales pitch creation process, step by step.

Your cost? Nothing, zip, nada . . . This is really just for the asking

This is exactly what I did.

When I wanted to learn how to craft a content creation, sales pitch which got accepted by clients 80% of the time. I asked my seniors. More than one senior spent time sorting me out completely.

This is me, paying that forward

11/07/2022

Do Content Creators Often Feel Underpaid And Unappreciated? (This is a stolen headline)

Off late I've been reading [ multiple posts ] on my LI timeline which expresses the above in various ways.

Being a copywriter, who evolved out of content creation I empathize. 100%

I read such posts. Then feel their pain / frustration / helplessness? in what's expressed.
1. A price point of between INR 0.75ps per word to INR 1.00 per word on offer. On a take it or leave it basis.
2. Always being told there's tons of work to outsource BUT this rarely materializes
3. The number of words, in the content deliverable MUST be >1200
4. No client truly understanding how much effort content creators PUT into content research THEN creation
5. Creating this type of content is like running on a treadmill - 12 hours a day - non stop
Additionally, what's really mind boggling is the total number of supportive comments below each of these posts.
It hurts to read there are so many copywriters all sailing in the same boat.
Running like crazy, only to stay in the same place.

BUT
What troubles me the most is:
I've haven't read a single post describing any kind of problem solution.
With that as my focus, here goes:
- Can 3 (trusting) content creators can get together.
- Each putting in a sum of INR 3000/- creating a corpus of INR 9,000/-
- Then segregating that corpus into three silos of INR 3000/- each.
- Using each INR 3000/- silo to release a set of irresistible Facebook / Google PPC ads
- To identify, engage then sign content contracts with better paying clients?

Here’s an example:
- You spend 3k to target product sellers, 40 - 55 years of age. Who are earning a steady income
- Use the next 3k to target professionals offering established services. Earning a steady income
- The last 3k to target funded startups who know the value of great copy and pay well

This way, you will be exposed to 3 silos with a sum of 3k invested. You can choose to collaborate among yourselves, or divide clients amongst yourselves.
Then rinse and repeat. Until real magic begins to happen?

It must work.

Simply because of intense homework done before embarking on this journey
PLUS
Driven by everyone's burning desire for measurable change.

09/07/2022

Oh! I Know . . .
Many online business owners don't have time for a Marketing Plan.
BUT
Without one, you are leaving your sales and income results to chance.

Just the thought of going through their sales funnel, to fix:
- Multiple small, underperforming or broken, sales funnel assets
- Brings on a powerful migraine

Are you a copywriter? Crafting content for clients selling products / services?

Then, open up a new income stream for yourself.

Offer to solve your clients' sales funnel migraine completely and effectively.

Unsure, how?

Don't want to add your client's migraine to your migraines?

Let me walk you through a - Sale Funnel Mastermind.
- It's free
- It will add measurable value to you
- My promise? You'll be very comfortable with all sales funnel assets
- Irrespective of the product or service being sold

Interested? Give me a 'Yes' in the comments below. Let's engage

07/07/2022

How would you convince your readers to buy?

You’ll use assets like
- Email
- Paid Ads
- Social media
- Blogs
- Posters

All these assets, placed in a particular manner will form a solid, irresistible sales funnel, luring your prospects to click the buy button.

Luring, in marketing, happens through words, sentences and paragraphs. This paired with
eye-catching graphics brings money into your bank account.

With this in mind, I help my clients build a scalable income from their online business.

We together can craft YOUR perfect sales funnel. All you need to do is engage with me. It’ll be worth your time.

Reach out in the comments or DMs. I always reply

05/07/2022

Today, a heck of a lot of digital marketing strategy doesn’t work. Simply because it’s too complicated.

The best content creators always deliver your marketing persuasion to prospects using stories.

This approach makes the results of prospect communication (i.e. marketing/sales communications) a ton more predictable.

What’s The StoryBrand Framework All About?
- Your prospective client (a character)
- Want’s something badly to relive (their pain)
- BUT they’ve not found any relief yet
- At the peak of their despair:
- A guide steps into their lives (you are the guide)
- Who gives them a plan to get permanent relief for their pain
(i.e. You guide them to your product/service for 100% relief )
- AND calls them to take action powerfully (via your web page C.T.A.)
- Action which ensures they achieve the success they desire (complete pain relief)
- And avoid failure (i.e. the continuance of their pain)

This framework by Donald Miller has worked like magic, I can attest to that.

Personally, I believe it’s one of the best frameworks one can base their landing page on.

Of course, this is not cast in concrete. To learn what works best for you, you need to experiment. I’ve done this for >38 years. I still do. And I’d love to help you build your landing/sales page. Making it your greatest, most powerful, sales asset.

Will you be open to a 1 on 1 call to take this further? Reach out to me in the comments OR DMs