Interactive Avenues

29/01/2025

🏆🌟Super excited to have bagged a Bronze at the prestigious Effie Awards India in the category Positive Change – Environmental – Brands! Made in collaboration with Mediabrands Content Studio India, Sunfeast YiPPee’s ‘Create Magic!’ campaign educated over 3.2 Mn school children on the benefits of upcycling plastic waste and transformed close to 44 tonnes of plastic into community park equipment.🌍♻️ Victories like these charge us up and strengthen our passion to continue driving meaningful change—one idea at a time!

Learn more about this first of its kind campaign: https://www.youtube.com/watch?v=YTb0h_ZW4mI&t=2s



Sunfeast Yippee

24/01/2025

Our VP – Human Resources, Pauline Coutinho sheds light on why organisations should proactively foster financial literacy among women and incorporate these initiatives as a key pillar of their DE&I programmes. Incidentally, our recent 5-part workshop on financial awareness for women was a superhit amongst attendees, who got expert insights into building a wealth mindset, planning for financial goals, smart investment options, and more.💪🌟🔥

Here’s to bridging the gender gap and shattering cultural stereotypes one step at a time!

Pauline Coutinho, Vice-President - Human Resources, Interactive Avenues, writes that fostering financial literacy among women is crucial for gender equality, enabling them to unlock their potential and secure a prosperous future. Organisations must integrate financial literacy into their DE&I progra...

22/01/2025

Honoured to have four of our senior folks on the jury panel of the final round of the India Awards! Abbhishek Chadha, Debarshi Chakravorti, Aparna Tadikonda and Siddhant Mazumdar had a fantastic experience deliberating the effectiveness of some of the industry’s finest work.

But that’s not all! Two of our campaigns, made in collaboration with Mediabrands Content Studio, have been shortlisted in some of the Effies’ most competitive categories:

🌟The Disruptive Differentiators Award: Indian Police Force changes show promotions forever with Gen AI (for Amazon Prime Video)

🌟Positive Change – Environmental – Brands: Create Magic! From Plastic to Parks (for Sunfeast Yippee!)

May the best work win!



IPG Mediabrands India Mediabrands

17/01/2025

🏆🎉What a moment! Just clinched the coveted ‘Digital Agency of the Year’ (Gold) title at Internet and Mobile Association's India Digital Awards for the 12th time! Congratulations to our unstoppable dream team, whose fire burns brighter each year!🔥A big shoutout to our stellar leadership and remarkable clients who always inspire us to raise the bar and achieve the impossible.
2025, here we come!

17/01/2025

🌟All charged up for Day 2 at IAMAI’s India Digital Summit!⚡It’s going to be an electrifying day packed with insights, innovation, and inspiration. Here's a sneak peek at what’s in store:
🎤 A can’t-miss talk by our visionary founder & COO
💬 A dynamic panel discussion on the future of CTV
🛠 Exclusive demos of cutting-edge e-commerce and martech tools
🤖 An AI-led experience that will transport you into a different world

Visit us at Booth A3 (Andaz) or Booth 27&28 (Pullman)!

16/01/2025

🚀🌟 It's full swing action at IAMAI's India Digital Summit 2025!
Drop by Booth A3 at Andaz and P27&28 at Pullman to witness the very best of data, tech, and creativity at play!💡Let’s connect, collaborate, and explore the limitless possibilities of digital innovation together! Your personal AI souvenir awaits you😊

14/01/2025

14/01/2025

Join our EVP, Abbhishek Chadha and other industry stalwarts for a power-packed discussion on CTV's strategic role in digital media. See you at Internet and Mobile Association of India (IAMAI)'s !

02/01/2025

✨🚀 We're thrilled to be part of the Internet and Mobile Association of India (IAMAI)'s marquee event! Get ready for insightful conversations, impactful experiences, and endless inspiration. Watch this space for more!

🌟 Proud to Announce!

Interactive Avenues joins as our Silver Partner! 🚀

💡 Be part of the conversations shaping the future of digital innovation.

👉 Register Now: https://www.indiadigitalsummit.in/

27/12/2024

Our Senior Creative Director, Eshwari Pandit, pays a heartfelt tribute to Ustad Zakir Hussain – a musical genius and cultural icon whose extraordinary legacy will continue to inspire generations. 🙌

https://www.exchange4media.com/advertising-news/when-he-played-we-all-felt-special-139718.html

24/12/2024

🎄✨Wishing everyone a happy, healthy, and brilliant 2025! Here’s to entering the new year with loads of optimism, hope, and a renewed commitment to do good!



IPG Mediabrands India Mediabrands