01/07/2026
A D2C fitness brand was stuck at 1.02x ROAS for 2 months straight.
No growth. Rising CPAs. Ad spend bleeding out with nothing to show for it.
Here's what we found when we opened the account:
→ One audience pool, zero segmentation
→ The same tired creative running for weeks (CTR was cratering)
→ No awareness-stage content — while competitors owned the top of funnel
→ No structured journey from discovery → consideration → purchase
So we didn't tweak bids. We rebuilt the engine.
✅ Segmented the funnel across Search, PMax & Video — mapped to actual buyer intent
✅ Produced & rotated 50+ creative assets (video, UGC, statics, GIFs)
✅ Killed underperformers every 2 weeks, doubled down on winners
✅ Scaled budget only into what was proven to convert
8 months later: 1.02x → 16.7x ROAS.
Not luck. Not a "viral ad." A system — built on account architecture + relentless creative iteration, running in tandem.
Because here's the truth: a perfect funnel fails without fresh creative. Great creative fails in a leaky funnel. Real ROI needs both, engineered together.
If your ad spend feels like it's plateaued — this is exactly the kind of audit we start every partnership with.
📩 DM "GROWTH" and let's look at your account.
