Escape Velocity

Name: Escape Velocity
Address: Mumbai, 400025, IN
Telephone: +912224320533

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Escape Velocity

Business Strategy & Marketing Consulting Firm

We believe that every business issue requires the application of different proportions of quantitative analysis and consumer insights in order to create an impactful solution. We have the right mix of aptitude and experience in both areas, and the willingness to approach each problem as a unique one, thus creating a differentiated solution tailored to each business situation.

30/12/2018

Replugging an old blog post on digital health from 2016 - 'The curious case of EHR' (https://lnkd.in/fuEgSN7) - wherein towards the end, we had written, 'some home-health (especially fitness) device manufacturers have had limited success in terms of generating health information from users. Most of it has to do with real-time gathering of data, automation and gamification.'
Today, digital interventions using smartphones are exploding and that's where the market is moving. From apps, to handheld devices connected to smartphones, to wearable sensors. A lot of progress with much more ahead.
https://www.afr.com/lifestyle/health/how-devices-are-letting-people-take-control-of-their-own-healthcare-20181205-h18qon

Technology is giving us the power to manage our own healthcare but there's a dark side to all that data.

12/10/2018

On the Escape Velocity Blog this week...

An infographic about mobile and mobile internet consumption in India.

04/09/2018

Latest on the blog: After the much awaited launch of IKEA's first store in India, Ravi shares his thoughts on how Indian consumers will take to the DIY culture of IKEA. Read on...

How did IKEA manage to pull in such massive crowds to the store launch and sustain it? Will their typical large “blue box” format work in India? How do they stack up against competition? More impor…

08/08/2018

This week, on the Escape Velocity blog, Ravi explores whether data is killing creativity in communication. Are 'data driven creatives' truly creative ? Can data and creativity co-exist ? Read and find out.

Are data and creative contradictory? Can they co-exist?

12/07/2018

On the Escape Velocity blog this week: On the back of several OTC product launches by Indian pharma companies recently, Zenobia writes about what transformations need to happen at these firms for them to succeed in the OTC market.

The evolving OTC landscape and the changes in the self-medication habits of consumers, present an opportunity for pharma companies to participate in a sector that expected to grow at a healthy pace…

27/06/2018

At Cannes recently, in an admission of the increasing role of social media and influencers in communication, there was a new Social and Influencer Lion, won by Nike incidentally. Just two days ago, social media giant Facebook launched brand collabs manager to enable brands to better discover influencers and their followers.
About time we wrote a blogpost about influencer marketing too, right ? In this post on the Escape Velocity blog, Ravi looks at the premise of influencer marketing and how to use it effectively.

The entire edifice of influencer marketing rests on simple premise and works to varying degrees, but there are a few potential pitfalls to watch out for.

30/05/2018

On the Escape Velocity blog this week : Ravi ponders over why Walmart - with a strong e-commerce platform of its own and $11.5bn revenues from it to boot – invested in a $3bn Flipkart. His take on the implications of the Walmart - Flipkart deal ; more than just an e-commerce gambit, this one.

How will the Walmart-Flipkart deal pan out in India and what it’ll mean to the consumers.

14/05/2018

The final post in our series on cause related marketing. On the importance of authenticity , relevance and fit with brand construct.

In this final post in our series on cause-related advertising, we look at what makes or doesn’t make a good brand purpose strategy and subsequently an effective campaign.

30/04/2018

Latest on the Escape Velocity blog:
From to , a number of brands are highlighting gender related issues in ads. When done right, these issues make for powerful emotional messaging and differentiate the brand. We look at a few such ad campaigns and highlight what works and what doesn't.

Cause related marketing, and whether it makes or breaks a brand campaign.

03/04/2018

Continuing our series on changing status of women in India, here's our analysis of the reality on the ground.

Evaluation of a few fundamental parameters such as education, marriage and childbearing age, total fertility rate, s*x ratio at birth, economic participation and asset ownership to better understan…

08/03/2018

An apt day to begin thinking about how the depiction of women in ads is changing and whether this reflects the reality on ground. Here's our take on the former and our next post will answer the latter.

Our views on how the depiction of women in ads is changing and whether this reflects the reality on ground.

08/02/2018

On the EV blog this week:
Our thoughts on the new India Gate Quinoa ad

Our views on the new India Gate Quinoa ad – while the ad is entertaining, it is flawed.

Address

Mumbai
400025

Telephone

+912224320533

Website

http://www.escape-velocity.in/

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