Yellow Seed I The Content Company

Yellow Seed I The Content Company We are content creators. Story-tellers. Brand Strategists. We craft brand stories and strategies whi

We started as a small team of content enthusiasts who love the art of story-telling. The beginning of our journey was spent promoting the importance of content and proving its worth by building powerful campaigns. Through our partnership with leading advertising agencies and esteemed brands, we have broadened our expertise over the years.

Publishing valuable content is considered the most part of creating content for brands. Here are some creative takes...
29/08/2023

Publishing valuable content is considered the most part of creating content for brands. Here are some creative takes on content for Real Estate brands to break the monotony.

We are on Cloud 11!And the view from the top is great.With hearts full of excitement and joy, we're thrilled to announce...
29/05/2023

We are on Cloud 11!

And the view from the top is great.

With hearts full of excitement and joy, we're thrilled to announce our move to a brand-new destination — Awfis Space Solutions Private Limited @ The Ruby. Here's to new beginnings and an incredible journey ahead!

This post is not 'two weeks too late'. In fact, it's here simply to state a few facts. Essentially, a true mirror to rea...
22/03/2023

This post is not 'two weeks too late'. In fact, it's here simply to state a few facts. Essentially, a true mirror to reality and a eulogy to the promises made to women over the years. And broken through the ages.

Equality between men and women has been a core tenet of most countries. However, the widening gender gap speaks otherwis...
21/03/2023

Equality between men and women has been a core tenet of most countries. However, the widening gender gap speaks otherwise. Now that we have moved past the celebrations of 8th March, let's reflect and remember that there are still things that need to be changed. Let’s ask ourselves, why are women still lagging behind men?

From the first Women’s Day in 1908 to now, we might have come a long way but the question still remains the same - what ...
21/03/2023

From the first Women’s Day in 1908 to now, we might have come a long way but the question still remains the same - what are we celebrating?

The fact that women earn only 18% of the labour income or the failure of our country to view them as equal to men?

In honour of the 8th of March, here is a not-so-subtle reminder that yes, we have come a long way, but more needs to be done.

The most underrated love storiyaan happen between agencies and their clients. Here's our Valentine's Day playlist for ou...
14/02/2023

The most underrated love storiyaan happen between agencies and their clients. Here's our Valentine's Day playlist for our clients.

What are the key we face in Regional Content Marketing?1. Understanding local cultural norms and customs: We need to b...
13/02/2023

What are the key we face in Regional Content Marketing?

1. Understanding local cultural norms and customs: We need to be sensitive to cultural differences and norms when creating content for specific regions.

2. Language barriers: Different regions may speak not just different languages but dialects, which have proven to be a challenge while creating and delivering content.

3. Keeping up with the regional market’s needs: We need to constantly monitor our market’s needs, i.e. whether we need to translate our content or create it in a local language, to ensure our content remains relevant and effective.

4. Budget constraints: Regional campaigns can be expensive, especially if they require translation, local influencer partnerships, and targeted advertising.

5. Measuring campaign : It can be challenging to measure the success of regional marketing campaigns and determine their return on investment.

6. Limited resources: Marketers may have limited resources, such as time, , and personnel, to effectively execute and manage regional marketing campaigns.

7. Balancing local and global brand identity: Marketers need to find a balance between promoting the brand's global identity and adapting it to meet the needs of specific regions.

Often, sexual harassment is dismissed as being the victim’s fault. Maybe it is time to rethink this narrative. ...
02/02/2023

Often, sexual harassment is dismissed as being the victim’s fault. Maybe it is time to rethink this narrative.

Section 2 of the POSH Act clearly states that any physical contact or advance without the consent of a person is conside...
31/01/2023

Section 2 of the POSH Act clearly states that any physical contact or advance without the consent of a person is considered as sexual harassment. Here is a reminder that people have their boundaries and one must learn to respect them.

The definition of a ‘workplace’ may change from time to time, but what remains constant is the responsibility of an orga...
27/01/2023

The definition of a ‘workplace’ may change from time to time, but what remains constant is the responsibility of an organisation to protect its employees.

Here’s how to implement a Prevention of Sexual Harassment policy in a hybrid work environment.

Let’s shed some light on the consequences of sexual harassment.
25/01/2023

Let’s shed some light on the consequences of sexual harassment.

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Office No. 9, Delta Apartment, MCC Road, Mahim
Mumbai
400016

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm

Telephone

+919892338317

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