Today, it is one of the leading Out Of Home (OOH) media groups in India and is spreading its footprint rapidly across India, Sri Lanka, Middle East, North Africa and SE Asia. In India, Laqshya owns a significantly valuable and diversified portfolio of media assets in the OOH space and enjoys a pan India presence with 24 strategically placed offices across crucial demographic zones. It recently won
the promotional rights at Delhi T3 while having the exclusive rights to build, operate and maintain the advertising at the greenfield Hyderabad Airport. The high quality of airport advertising displays created are among the best in its class in the world. It also built the first Foot Over Bridge with an escalator under PPP in Indore- another first for the private sector in India. It has also developed a prominent presence in Sri Lanka, having acquired the Independent rights for the airport at Colombo. It has always been a forerunner in adopting and promoting futuristic research in the OOH arena and it is the world’s first OOH Company to have bagged the largest street furniture contract in the world. It has commenced the installation of over a 1000 air conditioned bus shelters in Dubai under this exclusive contract. The Dubai Bus Shelter is a milestone in innovative street furniture design which appropriately displays the strong knowledge base and talent pool. As a part of its global business strategy, Laqshya is constantly acquiring diversified media assets to create a comprehensive OOH portfolio. Laqshya is determined to be the leading OOH media organization in its areas of presence. It is committed to innovate and contribute to the growth of the OOH industry by reaffirming its focus on research, development and innovations. Global PE leaders like Warburg Pincus, UTI Ventures and Amwal Al Khaleej have taken a private equity stake in the company. With these investments Laqshya is the largest capitalized OOH Company in India today.
