06/12/2021
Job Title : Senior Executive – Celebrity and Influencer Marketing
Location: Mumbai
Role: Full-Time (Non-remote work)
Work Experience: 1-2 Years (in the same or similar field)
Requirements:
• Interest and love for the Indian Entertainment/Sports/Influencer Industry
• Knowledge of current social media trends and key social media influencers
• Previous Experience in Digital Marketing and Analytics
• Knowledge of various Indian Brands from all fields.
• Presentation making Skills – Powerpoint/Canva and/or Apple Keynote
• Communication and Negotiation Skills
• Basic Accounting Knowledge
Key Responsibility Areas:
• Sourcing relevant influencers and celebrities for campaigns
• Negotiating celebrity/influencer costs
• Client Servicing on existing deals including attending on-ground events and shoots
• Maintaining relationships with influencers - micro, macro and nano.
• Making pitch presentations for clients
• Maintaining celebrity and influencer database with updated Social Media following/costing/contacts
• Maintaining a database of influencer analytics, growth over time, important metrics for brand’s campaign analysis.
• Research on brands and existing brand campaigns
• Research on upcoming movies/ digital content and production houses and finding content partnerships
• Business Development - Reaching out to new and relevant brands.