GENESIS OF P4C
During our long years as journalists and communication practitioners, we found a widening gap between what the Clients WANT and what the media GETS, resulting a huge chasm in the results. PR professionals continue to PUSH half-baked stories banking on their CONNECTIONS while media repeatedly felt dejected with the traditional manner of churning out content. So, we decided to create a different genre to approach the clients with a holistic view and PULL the media to the compelling story ideas, in August 2013.