TBWA\India

TBWA\India Welcome to the home of Disruption. What is the size of an agency? Is it the size of its people? Or the size of its business? Is it the size of its network?

Or the size of its parking lot? What if it was the size of its hunger? The kind of hunger that coaches want their players to have. The hunger that knows the taste of winning and the sting of loss. The sort of hunger that chases down conventions. And wrecks them. The kind of hunger that says “Good isn’t enough. Try awesome.”
That makes you give up large chunks of your life. For that morsel of a simple idea. We are TBWA\ India. And this is a good time to be us. For we are very hungry.

06/02/2026

Our latest work of Disruption is here 🏴‍☠️�A celebration of 25 years of TATA AIG called for a special moment!
Check out our new film as we sail through a journey of trust, protection and moments of always being there with you like a family.
TBWAIndia TheDisruptionCompany TATAAIG TataAIG25Years WithYouLikeFamily

TBWA\ India -

Leadership:
Govind Pandey - CEO
Russell Barrett - CCEO
Namrata Nandan - CBO
Anirban Mozumdar - CSO

Account Management:
Samir Sagar - Senior Vice President
Anshul Khandelwal- Associate Vice President
Kunal Singh - Account Manager
Crissel D’mello - Account Executive

Strategy:
Basabdatta Lahiri - Strategy Director

Creative:
Ruchita Zambre - Creative Head- West & Design Director
Aniket Mangrulkar - Creative Director
Anand Dalvi - Associate Creative Director
Aman Shah - Copywriter
Rutuja Patil - Designer
Harsha Pandav- Designer

Production:
Sandesh Shirke - Agency Producer

Production House – Joystick Pictures
Abhishek Sinha - Director
Harshveer Oberoi- DOP
Balrajsingh Sandhu- Executive Producer

Bihar, India, is rolling out a reward scheme that pays citizens ₹5,000 (~55USD) for reporting verified potholes. The ini...
03/02/2026

Bihar, India, is rolling out a reward scheme that pays citizens ₹5,000 (~55USD) for reporting verified potholes. The initiative aims to speed up repairs, with contractors held accountable if fixes aren’t done within 72 hours. Officials hope the incentive-driven approach will improve road monitoring and maintenance statewide.

IMPLICATIONS:
Brands can activate on-ground citizen networks to help consolidate information in a more timely and efficient manner.

EDGE(S):
Neo-Collectivism; Crisis Hacking

27/01/2026

About to punch above your weight? Think. Wait.
Be it the gym or your investments.

Our new campaign for Bandhan Mutual Fund is here. Enjoy!

TBWA\ India -
Leadership:
Govind Pandey - CEO
Russell Barrett - CCEO
Namrata Nandan - CBO
Anirban Mozumdar - CSO

Account Management:
Samir Sagar - Senior Vice President
Kunal Singh - Account Manager
Crissel D’mello D’mello - Account Executive

Strategy:
Basabdatta Lahiri - Stategy Director

Creative:
Palash Shrotriya - Creative Director
Anand Dalvi - Associate Creative Director
Durgeshnandini Naik - Copywriter
Rutuja Patil - Designer

Production:
Sandesh Shirke - Agency Producer

Production House – Vanilla Films
Nasar Husami - Director
Parth Sayani- DOP
Vinit Bhatt & Chintan Pandav- Producer

27/01/2026

If you’ve been making this investment mistake, it’s time to wake up and smell the coffee.

Our new campaign for Bandhan Mutual Fund is here. Enjoy!

TBWA\ India -
Leadership:
Govind Pandey - CEO
Russell Barrett - CCEO
Namrata Nandan - CBO
Anirban Mozumdar - CSO

Account Management:
Samir Sagar - Senior Vice President
Kunal Singh - Account Manager
Crissel D’mello D’mello - Account Executive

Strategy:
Basabdatta Lahiri - Stategy Director

Creative:
Palash Shrotriya - Creative Director
Anand Dalvi - Associate Creative Director
Durgeshnandini Naik - Copywriter
Rutuja Patil - Designer

Production:
Sandesh Shirke - Agency Producer

Production House – Vanilla Films
Nasar Husami - Director
Parth Sayani- DOP
Vinit Bhatt & Chintan Pandav- Producer

Frustrated by Bangalore’s traffic, a techie chose to build his own solution. He built an AI-powered helmet that watches ...
22/01/2026

Frustrated by Bangalore’s traffic, a techie chose to build his own solution. He built an AI-powered helmet that watches the road and spots traffic violations in near real time. The system then automatically records evidence and sends the details directly to the police.

IMPLICATIONS:
While readily available surveillance tools can help the layman protect and optimise their lifestyles, brands need to help regulate them to ensure consent and privacy are still adhered to.

EDGE(S):
Helicopter Tech; Crisis Hacking

🔥 Hot off the press: Eastfluence – the latest report from Advertising Group’s global cultural intelligence unit, . The...
24/11/2025

🔥 Hot off the press: Eastfluence – the latest report from Advertising Group’s global cultural intelligence unit, .

The new report explores the rise of Asia’s soft power, unpacking the four values the world is craving most right now and how Asia is uniquely positioned to deliver them.

These values begin to answer some of the biggest questions culture is wrestling with today:
1. Deep Mastery: What will be considered high-value skills as AI takes over?
2. Unapologetic Emotion: How do we make authenticity mean something again?
3. Thoughtful Friction: What kind of limits lead to a better quality of life?
4. Social Etiquette: How do we begin to restore mutual respect?

This isn’t just about what Asia can export to the rest of the world, but how brands everywhere can tap into emerging aspirations.

Read more via and download the full report at backslash.com.

When asked what made him, him - Piyush had a simple answer, “The guts to be myself.”And that’s exactly what he gave Indi...
28/10/2025

When asked what made him, him - Piyush had a simple answer, “The guts to be myself.”

And that’s exactly what he gave Indian advertising - the courage to be unapologetically ourselves.

He brought the rhythm of small towns, the wit of everyday language, and the warmth of ordinary lives into a world once ruled by English-speaking boardrooms. He showed us that India’s heart beats loudest when it speaks in its own tongue.

He may have never sailed with us, but he taught every pirate out there what it truly means to disrupt fearlessly.

Farewell, Captain.

The ocean of Indian advertising will forever bear your mark.

09/10/2025

We’re excited to share our latest work for JSW Paints — Nothing Extra for Colour.

With JSW Paints Any Colour One Price, there are no hidden surprises, just 1800+ shades offered with true fairness and real savings.

Alia Bhatt & Dulquer Salmaan show us why colour should inspire your home, not influence the price you pay. Watch the film now & see why it’s time to

TBWA\ India -

Beautiful Savings Campaign Credits -
Leadership:
Govind Pandey - CEO
Russell Barrett - CCEO
Namrata Nandan - CBO
Anirban Mozumdar - CSO

Strategy:
Shimona Mohan - Associate Strategy Director

Creative:
Ruchita Zambre - Creative Head: West & Design Director: India
Palash Shrotriya - Creative Director
Saurabh Pawar - Group Head: Art
Durgeshnandini Naik - Copywriter
Ipsa Sharma - Visualiser

Account Management:
Anshul Khandelwal - AVP
Foram Mehta - Group Account Manager
Vidhi Agarwal - Account Executive

Production:
Sandesh Shirke - Agency Producer

Production House – Shoot At Site
Valan Bala - Director
Vishal Bajaj & Pratik Nandkumar More - Executive Producer
Swapnil S. Sonawane ISC - DOP
Kavya Desai - Producer

We’re excited to welcome Rohit Mukherjee as Executive Creative Director onboard our Gurgaon ship! Rohit comes with nearl...
18/09/2025

We’re excited to welcome Rohit Mukherjee as Executive Creative Director onboard our Gurgaon ship! Rohit comes with nearly 20 years of experience building strong creative teams and delivering award-winning campaigns for top Indian and global brands. With Disruption as his compass, he’s here to push boundaries, spark ideas, and drive creative excellence.

One campaign, countless art forms2 Baby Elephants. Cheers to the pirates for bringing home recognition with TVS RONIN’s ...
17/09/2025

One campaign, countless art forms
2 Baby Elephants.

Cheers to the pirates for bringing home recognition with TVS RONIN’s The Art of Protection - an initiative preserving art and protecting lives.

The team
TBWA\ India Leadership
Chief Executive Officer: Govind Pandey
Chief Creative Experience Officer: Russell Barrett
Creative Head - South: Rathish Subramaniam
Chief Business Officer: Namrata Nandan
Vice President - Account Management: Rohini Radhakrishnan

Creative Director: Vinay Saya
Copy Supervisor: Shalini Singh
Art Directors: Vinay Saya, Mohit N, Sreekumar Achuthan, Sangeeth Mohan
Illustrators: Midhun George Vechoor, Jobin Prakash, Jojo Monolisa, Anupama Bhat N R, Mohit N
Graphic Designer: Nithin Hebbar
Typographer: Vinay Saya
Photographers: Vinay Saya, Timothy Gama, Amit Thakur
Production House: Momentum Media
Motion Graphics: Mohit N, Sangeeth Mohan

Account Directors: Sagar Parikh, Aadhith Ganpath
Account Managers: Komal Pugalia, Manisha Mendes

TVS Ronin Leadership
Head Business – Premium : Vimal Sumbly
General Manager – Marketing (Premium) : Vikas Sikka
Brand Manager - Mayank Jain
Associate Brand Manager – Raviraj Kumar, Vijay Balaji

Celebrating a big moment and a bigger winThrilled to announce that Air India Express’ Dictionary took home 2 baby elep...
12/09/2025

Celebrating a big moment and a bigger win

Thrilled to announce that Air India Express’ Dictionary took home 2 baby elephants and 1 blue elephant at the Kyoorius Design Awards 2025.

Huge congratulations to the entire team!

Here’s to more innovative work and relentless  !

The Team
TBWA Leadership

Russel Barrett- Chief Creative Experience Officer
Peter Khuroy- Chief Creative Officer Asia & Singapore
Jerome Ooi- Chief Creative Officer TBWA Hong Kong

Creative
Ruchita Zambre- Creative Head - West & Design Director
Aniket Mangrulkar- Creative Director - Copy
Sanjay Ghatge- Senior Video Editor
Aniket Malusare- Senior Graphic Designer
Pratik khara- Motion Design Director
Arush Dev- Motion Design Director
Aman Shah- Copywriter
Shirin Kekre- Designer

Strategy
Rajagopalan Narasimhan- Planning Director

Account Management
Geetanjali Sheel- Client Services Director
Shivani Uniyal- Account Supervisor

Production
Samuel Dias- National Head Studio & Production

Air India Express Leadership
Siddhartha Butalia- Chief Marketing Officer
Kishen Ramaswamy- Head - Brand, Social Media, Design and Content
Radhika Sen- Sr. Brand Manager

Address

TBWA\ India, G 11/12 Paragon Centre, Opposite Century Mills,. Marg, Worli
Mumbai
400013

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+91 22 43546666

Website

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