TBWA\India

TBWA\India Welcome to the home of Disruption. What is the size of an agency? Is it the size of its people? Or the size of its business? Is it the size of its network?

Or the size of its parking lot? What if it was the size of its hunger? The kind of hunger that coaches want their players to have. The hunger that knows the taste of winning and the sting of loss. The sort of hunger that chases down conventions. And wrecks them. The kind of hunger that says “Good isn’t enough. Try awesome.”
That makes you give up large chunks of your life. For that morsel of a simple idea. We are TBWA\ India. And this is a good time to be us. For we are very hungry.

The Art of Protection just became The Art of Winning. 🏆2 Golds, 1 Silver, and Creative Agency of the Year at the ET Desi...
11/04/2026

The Art of Protection just became The Art of Winning. 🏆
2 Golds, 1 Silver, and Creative Agency of the Year at the ET Design & Creativity Awards 2026 — all from one campaign that started with a helmet and a vision to promote India’s artistic heritage. Congratulations to the incredible pirates behind this special campaign!

Celebrating another A1, Jabardast, Top Class milestone for a campaign that spoke the way India truly does. 🎉✨Air India E...
15/03/2026

Celebrating another A1, Jabardast, Top Class milestone for a campaign that spoke the way India truly does. 🎉✨
Air India Express’ has brought home a Grand Prix and 2 Silvers at the Spikes Asia Awards 2026, a recognition of the creativity, culture, and character behind a language that’s uniquely ours.
Brought to life with Juice (a division of TBWA\India) , this work celebrates the vibrant, expressive way India shapes English every day.
Huge congratulations to everyone who made this possible. Here’s to pushing boundaries, celebrating culture, and continuing to create work that truly connects.

The Team
TBWA Leadership
Russell Barrett – Chief Creative Experience Officer
Peter Gabriel Khoury Khoury – Chief Creative Officer Asia & Singapore
Jerome Ooi – Chief Creative Officer TBWA Hong Kong
Creative
Ruchita Zambre – Creative Head - West & Design Director
Aniket Mangrulkar – Creative Director - Copy
Aman Shah – Senior Copywriter
Shirin Kekre – Illustrator
Sanjay Ghatge – Senior Video Editor
Aniket Malusare – Senior Graphic Designer
Pratik Khara – Motion Design Director
Arush Dev – Motion Design Director

Strategy
Rajagopalan Narasimhan – Planning Director
Account Management
Geetanjali Sheel – Associate Vice President
shivani uniyal – Account Manager
Production
SAMUEL DIAS – National Head Studio & Production
Air India Express Leadership
Siddhartha Butalia – Chief Marketing Officer
Kishen Ramaswamy – Head - Brand and Marketing
Radhika Sen – Sr. Manager- Brand

06/02/2026

Our latest work of Disruption is here 🏴‍☠️�A celebration of 25 years of TATA AIG called for a special moment!
Check out our new film as we sail through a journey of trust, protection and moments of always being there with you like a family.
TBWAIndia TheDisruptionCompany TATAAIG TataAIG25Years WithYouLikeFamily

TBWA\ India -

Leadership:
Govind Pandey - CEO
Russell Barrett - CCEO
Namrata Nandan - CBO
Anirban Mozumdar - CSO

Account Management:
Samir Sagar - Senior Vice President
Anshul Khandelwal- Associate Vice President
Kunal Singh - Account Manager
Crissel D’mello - Account Executive

Strategy:
Basabdatta Lahiri - Strategy Director

Creative:
Ruchita Zambre - Creative Head- West & Design Director
Aniket Mangrulkar - Creative Director
Anand Dalvi - Associate Creative Director
Aman Shah - Copywriter
Rutuja Patil - Designer
Harsha Pandav- Designer

Production:
Sandesh Shirke - Agency Producer

Production House – Joystick Pictures
Abhishek Sinha - Director
Harshveer Oberoi- DOP
Balrajsingh Sandhu- Executive Producer

Bihar, India, is rolling out a reward scheme that pays citizens ₹5,000 (~55USD) for reporting verified potholes. The ini...
03/02/2026

Bihar, India, is rolling out a reward scheme that pays citizens ₹5,000 (~55USD) for reporting verified potholes. The initiative aims to speed up repairs, with contractors held accountable if fixes aren’t done within 72 hours. Officials hope the incentive-driven approach will improve road monitoring and maintenance statewide.

IMPLICATIONS:
Brands can activate on-ground citizen networks to help consolidate information in a more timely and efficient manner.

EDGE(S):
Neo-Collectivism; Crisis Hacking

27/01/2026

About to punch above your weight? Think. Wait.
Be it the gym or your investments.

Our new campaign for Bandhan Mutual Fund is here. Enjoy!

TBWA\ India -
Leadership:
Govind Pandey - CEO
Russell Barrett - CCEO
Namrata Nandan - CBO
Anirban Mozumdar - CSO

Account Management:
Samir Sagar - Senior Vice President
Kunal Singh - Account Manager
Crissel D’mello D’mello - Account Executive

Strategy:
Basabdatta Lahiri - Stategy Director

Creative:
Palash Shrotriya - Creative Director
Anand Dalvi - Associate Creative Director
Durgeshnandini Naik - Copywriter
Rutuja Patil - Designer

Production:
Sandesh Shirke - Agency Producer

Production House – Vanilla Films
Nasar Husami - Director
Parth Sayani- DOP
Vinit Bhatt & Chintan Pandav- Producer

27/01/2026

If you’ve been making this investment mistake, it’s time to wake up and smell the coffee.

Our new campaign for Bandhan Mutual Fund is here. Enjoy!

TBWA\ India -
Leadership:
Govind Pandey - CEO
Russell Barrett - CCEO
Namrata Nandan - CBO
Anirban Mozumdar - CSO

Account Management:
Samir Sagar - Senior Vice President
Kunal Singh - Account Manager
Crissel D’mello D’mello - Account Executive

Strategy:
Basabdatta Lahiri - Stategy Director

Creative:
Palash Shrotriya - Creative Director
Anand Dalvi - Associate Creative Director
Durgeshnandini Naik - Copywriter
Rutuja Patil - Designer

Production:
Sandesh Shirke - Agency Producer

Production House – Vanilla Films
Nasar Husami - Director
Parth Sayani- DOP
Vinit Bhatt & Chintan Pandav- Producer

Frustrated by Bangalore’s traffic, a techie chose to build his own solution. He built an AI-powered helmet that watches ...
22/01/2026

Frustrated by Bangalore’s traffic, a techie chose to build his own solution. He built an AI-powered helmet that watches the road and spots traffic violations in near real time. The system then automatically records evidence and sends the details directly to the police.

IMPLICATIONS:
While readily available surveillance tools can help the layman protect and optimise their lifestyles, brands need to help regulate them to ensure consent and privacy are still adhered to.

EDGE(S):
Helicopter Tech; Crisis Hacking

Address

TBWA\ India, G 11/12 Paragon Centre, Opposite Century Mills,. Marg, Worli
Mumbai
400013

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+91 22 43546666

Website

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