Gasoline

30/09/2021

It's our 10th anniversary and we are celebrating it with a new identity.

24/11/2020

Only Shirts is a bespoke fashion brand based in Dubai. We were commissioned as the Agency on Record to handle their digital mandate. From creating brand awareness for their app-based customisation features to selling the advantages of bespoke fashion over readymades, from optimising lead generation campaigns and spurring sales through awareness and referrals, all the way to managing analytics and organic growth of the online community, our campaigns convinced audiences to make the switch from readymades to bespoke, while communicating in a tone which befits a discerning audience.

Featured alongside are some of the posts we developed for the brand.

04/07/2018

On the first 7 years of Gasoline.
Thank you, Kulzy.

Gasoline is an independent brand communications and graphic design agency based in Mumbai.

12/06/2018

Brochure and Product Catalogue for Koko, aimed at their discerning clientiele at Luxury Lifestyle Weekend India. Photography by Hridgandha Mistry

09/01/2018

Building Anticipation through Luxury Packaging

http://bit.ly/2Byk2cR

30/11/2017

In an age of instant gratification, luxury brands work towards heightening anticipation.

Published today on The Dieline, the world's most visited Brand Identity and Packaging Design website.

In an age of instant gratification, luxury brands aim for the opposite. They intentionally work at delaying gratification for a heightened sense of anticipation.

31/10/2017

The strongest brand identities and brand packaging employ a meticulous mix of the right typography, graphics and colours to forge a connection with their audiences. In this article, Anil Kakar writes about the psychology of colour and how one can leverage it to give a brand a competitive edge.

Published today on The Dieline, the world's most visited Brand Identity Design and Packaging website.

Color plays a vital role in defining and communicating a brand’s personality and this is widely evident across categories, be it perfumes and alcohol or medicines and banking. However, the psychology of color as it relates to persuasion is one of the most debated aspects in marketing.

28/06/2017

This may seem like an obvious statement at first, but as an industry we spend way too much time on processes and way too little on developing a disruptive idea. No wonder, so many campaigns fail in the marketplace because by the time they have been ‘processed’ the idea is bland and devoid of disruptive elements.Ultimately, those 2000 Powerpoint slides will not save the day, but a cutting-edge idea will.

08/12/2016

We love packaging design and it shows.

4 of our packaging design case studies were featured by The Dieline and one of them by .

08/12/2016

We were commissioned to develop the nomenclature, brand identity and print communication for Holistica, an Ayurvedic Wellness Centre based in Mumbai. Our design team turned to a minimalistic graphic style and a palette of earth colours so as to lend a natural feel to the brand.

29/10/2016

Wish you a bright and happy Diwali.

http://giphy.com/gifs/3oz8xFOihy9amwci3u

18/10/2016

Our packaging for Koko Artisanal Chocolates gets featured by the World Packaging Design Society.

http://worldpackagingdesign.com/blog/2016/10/18/gasoline-mumbai-koko-artisanal-chocolates

Gasoline - Koko Artisanal Chocolates #дизайна #упаковок worldpackagingdesign.com