AAAI

24/12/2012

Spread of broadband connections and Wi-Fi availability boost user base, which is likely to touch 150 mn by Dec http://bit.ly/U5Gi0A

Spread of broadband connections and Wi-Fi availability boost user base, which is likely to touch 150 mn by Dec

08/10/2012

Check out the top television commercials for the month of August. Leo Burnett and Taproot India take the top spots with Tide and Airtel.

Tide Plus+ pips Surf Excel in August index

26/09/2012

India took Spikes Asia by storm with Mindshare, BBDO, TapRoot among many other, on bringing home a total of 47 awards this year!

Golds for BBDO in Creative Effectiveness, Contract in Film Craft, Mindshare in Media and for the India team in Young Spikes Media

29/08/2012

The MRUC (Media Research Users Council), in principle, has agreed to RSCI’s (Readership Studies Council of India) recommendation of awarding the contract for the new avatar of IRS (Indian Readership Survey) to The Nielsen Company.

The formal award of contract to The Nielsen Company will follow a process of legal due diligence

23/08/2012

Blank billboards on the Western Express Highway to the airport in Mumbai, India’s undisputed billboard capital, reflect a slowing economy and one of its casualties, a reduction in advertising budgets.

In Mumbai, the sign on the road says advertising slowdown, , Home

23/08/2012

IBF (Indian Broadcasting Foundation), ISA (Indian Society of Advertisers) and AAAI (Advertising Agencies Association of India) – met to discuss the way forward on Broadcast Audience Research Council (BARC).

It is understood that the Articles of Association is set to be signed by all three industry bodies

21/08/2012

The Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) called a joint meeting on 16 August 2012, with TAM.
ISA-AAAI to request BARC to review if steps - which include expansion in number of meters - are adequate.

ISA-AAAI to request BARC to review if steps - which include expansion in number of meters - are adequate

09/08/2012

On September 21, 1945, 60 years ago, Advertising Agencies Association of India (AAAI) was registered as a society in Calcutta. 4 agencies from Calcutta – D J Keymer, General Advertising Agency, J Walter Thomson Co. and Press Syndicate – and 3 agencies from Bombay – Adarts, Lintas and National Advertising Service – were the signatories in the registrar’s office doing the honours