TRA Research

TRA Research A brand insights company creating syndicated consumer studies on 'Buying Propensity', 'Brand Trust' The All India Ranking is made up of the top 1000 brands.

Get Ready for TRA's Most Desired Brands(MDB) 2022 Report, the 8th in its series. MDB reports list the country's 1000 Most Desired Brands through research among 2500 consumer influencers research across 16 Indian Cities. These brands are categorized as per their sector and industry. This granular data is available for brands to interpret and improve their standing among competitors. The report will

launch in the second week of September. To get priority access sign up with the link in the bio. For any queries please email us at - [email protected]

๐Ÿฅ›๐Ÿ’ช ๐Œ๐ข๐ฅ๐ค ๐Œ๐ข๐ฑ๐ž๐ซ๐ฌ & ๐Œ๐ฒ๐ญ๐กโ€‘๐›๐ฎ๐ฌ๐ญ๐ž๐ซ๐ฌ: ๐ˆ๐ง๐๐ข๐šโ€™๐ฌ ๐๐ฎ๐ญ๐ซ๐ข๐ญ๐ข๐จ๐ง๐š๐ฅ ๐’๐ฎ๐ฉ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ ๐’๐ก๐š๐ค๐žโ€‘๐ฎ๐ฉIn TRAโ€™s Brand Trust Report 2025, the onceโ€‘stable ...
28/05/2025

๐Ÿฅ›๐Ÿ’ช ๐Œ๐ข๐ฅ๐ค ๐Œ๐ข๐ฑ๐ž๐ซ๐ฌ & ๐Œ๐ฒ๐ญ๐กโ€‘๐›๐ฎ๐ฌ๐ญ๐ž๐ซ๐ฌ: ๐ˆ๐ง๐๐ข๐šโ€™๐ฌ ๐๐ฎ๐ญ๐ซ๐ข๐ญ๐ข๐จ๐ง๐š๐ฅ ๐’๐ฎ๐ฉ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ ๐’๐ก๐š๐ค๐žโ€‘๐ฎ๐ฉ

In TRAโ€™s Brand Trust Report 2025, the onceโ€‘stable โ€˜health drinkโ€™ aisle just got a dramatic remixโ€”and it says a lot about what Indian parents (and their kids) now believe.

๐Ÿš€ ๐‘พ๐’‰๐’š ๐’•๐’‰๐’† ๐’„๐’‰๐’–๐’“๐’?

Sugar Whiplash: Last year, Whistleโ€‘blower nutrition accountsโ€”led by โ€”put โ€˜health drinksโ€™ under a microscope for hidden sugars. The spotlight dented legacy trust, especially for brands perceived as more sugarโ€‘heavy.

Protein Pragmatism: With protein chatter at an allโ€‘time high, parents are hunting labels for tangible nutrition, not nostalgia.

Sports Halo: Kids (and dads) see athletic endorsements as a shortcut to โ€œreal performanceโ€ cred.

๐Ÿ“Š ๐‘ป๐’‰๐’† ๐‘ป๐’“๐’–๐’”๐’• ๐‘ณ๐’†๐’‚๐’ˆ๐’–๐’† ๐‘ป๐’‚๐’ƒ๐’๐’†

๐Ÿฅ‡ 1 ๐‘ฉ๐’๐’๐’”๐’• โ–ผ 84

Still tops the charts despite a dipโ€”its cricketโ€‘fuelled performance story trumps sugar noise.

๐Ÿฅˆ 2 ๐‘ฏ๐’๐’“๐’๐’Š๐’„๐’Œ๐’” โ–ผ 138

Biggest fall; price hikes + sugar scrutiny = trust penalty.

๐Ÿฅ‰ 3 ๐‘ฉ๐’๐’–๐’“๐’๐’—๐’Š๐’•๐’‚ โ–ฒ 130

A surprise reboundโ€”transparent labelling & strong creator collaborations are paying off.

4 ๐‘ช๐’๐’Ž๐’‘๐’๐’‚๐’ โ–ฒ 4

Quiet consistency; leans on โ€˜growthโ€™ promise without flashy claims.

5 ๐‘ท๐’“๐’๐’•๐’Š๐’๐’†๐’™ ๐Ÿ†•

Protein wave brings this adultโ€‘focused brand into the kidsโ€™ breakfast convo.

๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘›๐‘” ๐ผ๐‘›๐‘ ๐‘–๐‘”โ„Ž๐‘ก: ๐‘‡โ„Ž๐‘’ ๐‘๐‘™๐‘Ž๐‘ฆ๐‘๐‘œ๐‘œ๐‘˜ โ„Ž๐‘Ž๐‘  ๐‘“๐‘™๐‘–๐‘๐‘๐‘’๐‘‘. ๐‘ƒ๐‘’๐‘Ÿ๐‘“๐‘œ๐‘Ÿ๐‘š๐‘Ž๐‘›๐‘๐‘’ > ๐‘ƒ๐‘Ÿ๐‘œ๐‘š๐‘–๐‘ ๐‘’, ๐‘ƒ๐‘Ÿ๐‘œ๐‘ก๐‘’๐‘–๐‘› > ๐‘†๐‘ข๐‘”๐‘Ž๐‘Ÿ, ๐‘‡๐‘Ÿ๐‘Ž๐‘›๐‘ ๐‘๐‘Ž๐‘Ÿ๐‘’๐‘›๐‘๐‘ฆ > ๐‘‡๐‘Ž๐‘”๐‘™๐‘–๐‘›๐‘’๐‘ .

28/03/2025

What makes Monginis India the Most Desired Cakeshop Brand in India? ๐ŸŽ‰

In this episode of Brand Dialogues, Ayyappan Swamy, National Head - Marketing & Franchisee Operations at Monginis, joins Mr. Chandramouli Nilakantan, CEO of TRA Research, to uncover:

โœ… How Monginis built a legacy of taste, trust & celebrations
โœ… The secret behind its loyal customer base & market leadership
โœ… How the brand blends tradition with innovation to stay ahead

๐Ÿ“บ Watch the full episode here: https://youtu.be/Qrt1mvsgFXI

The Muthoot Group continues to be a name built on trust in the Financial Services sector, securing its place as Indiaโ€™s ...
24/03/2025

The Muthoot Group continues to be a name built on trust in the Financial Services sector, securing its place as Indiaโ€™s Most Trusted Financial Services Brand in the TRA Research's Brand Trust Report 2025! With a strong legacy of trust, reliability, and customer confidence, Muthoot Finance continues to lead the way in the financial sector, serving millions across India.
A big congratulations to Muthoot Finance for this prestigious recognition!

Visit trustadvisory.info
for more

Indiaโ€™s Ultimate Trust Leaders! The Top 10 Most Trusted Brands have been unveiled in TRA Research's Brand Trust Report ...
20/03/2025

Indiaโ€™s Ultimate Trust Leaders!

The Top 10 Most Trusted Brands have been unveiled in TRA Research's Brand Trust Report 2025!
Who secured the No.1 spot?
Find out now and tell us what you think!
Visit trustadvisory.info for complete listings

BTR 2025 IS NOW LIVE! The wait is over! TRA Researchโ€™s Brand Trust Report 2025 is officially here, revealing Indiaโ€™s Top...
20/03/2025

BTR 2025 IS NOW LIVE!

The wait is over! TRA Researchโ€™s Brand Trust Report 2025 is officially here, revealing Indiaโ€™s Top 1000 Most Trusted Brands!

For 15 years, weโ€™ve analyzed millions of data points to bring you the ultimate ranking of brand trust across industries.

Which brands have earned Indiaโ€™s trust this year?

Did your favorite brand make it to the top?

Discover the full list now! https://trustadvisory.info/tra/AllIndiaListingBTR2025.php

The wait is almost over! TRA Researchโ€™s Brand Trust Report 2025 - Indiaโ€™s Most Anticipated Brand Trust Report is launchi...
19/03/2025

The wait is almost over! TRA Researchโ€™s Brand Trust Report 2025 - Indiaโ€™s Most Anticipated Brand Trust Report is launching tomorrow! ๐ŸŽ‰

For 15 years, weโ€™ve analyzed millions of data points to uncover the brands that India trusts the most. Now, itโ€™s time to unveil the Top 1000 Most Trusted Brands!

Which brand do you think will take the No.1 spot this year? Drop your guesses below! ๐Ÿ‘‡๐Ÿ”ฅ

Visit trustadvisory.info for more

18/03/2025

The Story of Royal Stagโ€™s Journey to โ€˜Make It Largeโ€™ ๐Ÿฅƒ

What does it take for a whisky brand to become a symbol of aspiration and success?

In this episode of Brand Dialogues, Joydeep Basuroy, Group Head - Marketing at Pernod Ricard , joins Mr. Chandramouli Nilakantan, CEO of TRA Research Research, to uncover how Royal Stag built a legacy of trust, aspiration, and desirability over the years.
๐Ÿ“บ Watch the full conversation here: https://youtu.be/_1CImtMO0wM?si=rg1hlRY0QVvi0-Di

The wait is almost over! TRA Research's Brand Trust Report 2025,Indiaโ€™s Most Anticipated Brand Trust Report is launchin...
17/03/2025

The wait is almost over! TRA Research's Brand Trust Report 2025,
Indiaโ€™s Most Anticipated Brand Trust Report is launching on March 20! Which brand has won the trust of millions? Will your favorite make it to the top? Stay tuned!

Visit trustadvisory.info for more

28/02/2025

Brand Dialogues: The Legacy & Innovation of Singer India ๐Ÿงตโœจ

For generations, Singer India has been the name synonymous with trust, quality, and innovation in sewing machines. But how does a heritage brand continue to evolve in a changing world?

In this exclusive conversation, Rakesh Khanna, Vice Chairman & MD of Singer India Ltd., joins Mr. Chandramouli Nilakantan, CEO of TRA Research, to discuss:
๐Ÿ”น Balancing tradition & modern innovation
๐Ÿ”น Why Singer India is the Most Desired Sewing Machine Brand in MDB 2024
๐Ÿ”น The future of sewing technology & consumer trends

๐Ÿ“บ Watch the full episode here: https://youtu.be/wTIJAYLJXDw

"Given that the company was public a few years ago, this rebranding is a sound move," said Chandramouli Nilakantan, CEO ...
12/02/2025

"Given that the company was public a few years ago, this rebranding is a sound move," said Chandramouli Nilakantan, CEO of TRA Research, in an article by Christina Moniz for Financial Express (India)

The statement highlights Zomatoโ€™s rebranding strategy, where the company has transitioned to an umbrella brand, Eternal, to streamline its multiple businesses like Zomato, Blinkit, Hyperpure, and the newly introduced District.

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