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Campaign India

Name: Campaign India
Address: Mumbai, 400027, IN
Telephone: +912223787409
Price range: ££
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All you need to know about the latest in advertising, media and marketing
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Campaign India is a fortnightly magazine to focus on the exploding advertising, media and marketing verticals in India.

22/05/2026

It’s not just the formula. It’s not just the price. So, what is truly driving growth in the beauty industry?

The answer is right in front of you hidden in the shifting behaviors of a new generation of consumers who prioritize authenticity over aspiration and conversations over commercials.

Beauty Decoded, Campaign India’s first-ever Knowledge Report, is here to reveal the clear answer. We’ve gone behind the scenes to decode the future of marketing in India’s most dynamic category, featuring insights from 30+ industry leaders who are shaping what comes next.

The first chapter is officially live. Don’t just watch the industry change understand why it’s happening.

Read the first chapter now. Link in bio.

21/05/2026

Jaguar Land Rover has finalized its contract with WPP, appointing the holding company to handle its global creative, media, and marketing strategy for its iconic luxury brands. Operating from a co-located London campus, the partnership will utilize an outcome-based remuneration structure tied directly to business performance and driven by WPP’s AI capabilities. The finalized deal expands beyond the initial creative brief to merge media planning and buying for a fully integrated, end-to-end global approach.

Tap the link on our bio or visit the website

21/05/2026

Following major industry consolidation like Omnicom’s acquisition of Interpublic, Cannes Lions has retired its Creative Company of the Year award for 2026 after concluding the category is no longer a comparable benchmark. The festival has also overhauled its Network of the Year prize, capping shortlist points and heavily weighting actual wins to prioritize quality over quantity. This methodology shift follows a turbulent 2025 event defined by network point disputes and a high-profile campaign disqualification scandal.

Tap the link on our bio or visit the website

20/05/2026

To bridge a growing trust gap over harmful content, Meta has extended its AI-driven third-party block lists to Threads alongside verification partners like DoubleVerify and IAS. The rollout allows advertisers to deploy frame-by-frame multimedia filtering to protect their brand safety as the platform surpasses 400 million active users. This integration offers global brands automated, custom control to confidently isolate their ad spend from risky environments.

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20/05/2026

Amid tightening budgets and economic headwinds, independent agencies are increasingly skipping Cannes, opting out of rigid corporate entry quotas to focus on regional business effectiveness. With submission fees climbing as high as INR 2.66 lakh, smaller shops are prioritizing long-term client ROI over the prohibitive costs of international trophies. This tactical retreat signals a deeper shift toward building the practical case studies of tomorrow rather than filling vanity shelves today.

Tap the link on our bio or visit the website

19/05/2026

The commercial landscape of IPL 2026 has witnessed unprecedented stakes. It was a season defined not just by sheer financial muscle, but by precise, narrative-driven ex*****on. From Google’s historic ₹270-crore AI integration to Cadbury’s experiential plays, the playbook for high-stakes sports marketing has officially been rewritten.

Swipe through for our breakdown of the season’s definitive brand activations.

For deeper industry insights and the latest in advertising, follow Campaign India.

19/05/2026

Join us for an episode featuring Paul Josy of BBDO India as he discusses the intersection of creativity and social impact. Drawing on his experience as a juror and winner for iconic campaigns like “Touch the Pickle” and “Share the Load,” Paul explores what makes storytelling win on a global stage. He emphasizes that successful work must move beyond intellectual exercises to create deep emotional connections and cultural visibility.

Watch the full episode now: Link in Bio

18/05/2026

The launch of the Swatch x Audemars Piguet “Royal Pop” has triggered global chaos, subverting traditional horology by turning a $400 lanyard-worn pocket watch into a highly coveted Gen Z status symbol. Borrowing the hype-driven, experiential drop model popularized by Pop Mart’s Labubu, the collaboration signals a major generational pivot where luxury items are consumed purely as tools for identity curation and playful self-expression. However, this commercial frenzy has sparked a fierce backlash among traditional purists, leaving both legacy brands to navigate the razor-thin line between massive youth relevance and severe brand dilution.

Follow Campaign India for more such updates and insights, visit campainindia.in/news/pr

18/05/2026

Publicis Groupe has agreed to acquire US adtech firm LiveRamp for $2.2 billion to accelerate its capabilities in AI-driven “data co-creation.” The deal, which integrates LiveRamp’s secure data clean rooms into Publicis’ Sapient division, aims to help clients build smarter proprietary AI agents while maintaining the platform’s industry-wide neutrality. Marking the French agency’s largest acquisition since 2019, the transaction is expected to close by the end of 2026 and drive faster long-term revenue growth.

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15/05/2026

From the shift toward creator-led influence to the rise of informed cohorts demanding skinification and inclusivity, the industry is no longer waiting for brands to set the agenda. Consumers are now the ones driving the conversation, treating creators as peers and valuing the credibility of a “used bottle” over a pristine ad.

Beauty Decoded, Campaign India’s first-ever Knowledge Report, unpacks these shifts through six chapters of future-facing insights. Built from primary conversations with 30+ industry leaders, this report is your playbook for the evolving beauty and personal care landscape in India.

Explore the future of beauty marketing with perspectives from Spring Marketing Capital, Chtrbox, Talented, and more.

Access the full report now.
Link in bio.

15/05/2026

Havas Creative India’s Cannes entries showcase a mastery of precision, linking a high-speed digital hijack for Pepsi with a poignant, purple-inked civic intervention for The Times Of India. Both campaigns eschew traditional media dominance in favor of identifying deep-seated cultural tensions and responding with strategic agility. Ultimately, these contenders prove that brand resonance is best achieved by operating at the speed of culture rather than simply shouting over it.

Tap the link on our bio or visit the website

Address

Mumbai
400027

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+912223787409

Website

http://www.campaignindia.in/

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