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Campaign India is a fortnightly magazine to focus on the exploding advertising, media and marketing verticals in India.

Former P & G Global marketing officer Jim Stengel has been named the inaugural Lions Laureate for Marketing, a new honor...
18/06/2026

Former P & G Global marketing officer Jim Stengel has been named the inaugural Lions Laureate for Marketing, a new honor celebrating individuals who have advanced creative marketing as a powerful driver of business growth. A true trailblazer, Stengel accelerated the festival’s evolution in 2003 by introducing its first major client-side delegation and has since dedicated over two decades to mentoring the next generation of industry leaders. He will deliver a special seminar on June 25 before officially receiving the award at the Cannes Lions Awards Show that evening.

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18/06/2026

Hyundai’s new ICC Women’s T20 World Cup 2026 campaign reframes traditional cricket fandom by celebrating the rise and grit of women’s cricket. Featuring Smriti Mandhana and Jemimah Rodrigues, the film boldly challenges the “gentleman’s game” label with the powerful message, “We took ‘gentle’ out of the game”. By linking professional success with grassroots passion, the brand showcases women’s cricket as an integral part of the national sporting imagination.

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17/06/2026

In the episode of Campaign at Cannes, Sam Balsara, Chairman, Madison World, challenges some of the advertising industry’s biggest assumptions. Drawing on his experience as a juror in 2006 and 2018, he explores the complex relationship between creative work and commercial results.

Key insights include:
- Creativity vs. Sales: Acknowledging that while combining the two is possible, it is rarely an easy task.
- The Power of Decisiveness: Why having a client with a strong, clear point of view is much better for the process.
- The Bottom Line: Why delivering sales is ultimately more important than creativity alone.

Watch the full video to hear more from one of the industry’s longest-serving leaders: Link in Bio

17/06/2026

Parle Products Pvt. Ltd’ latest ‘G Maane Genius’ campaign pivotally shifts the definition of genius from academic excellence to empathy, kindness, and emotional awareness. Through three relatable short films, the brand spotlights ordinary children who find their own joy by bringing happiness to those around them. By celebrating modest, everyday acts of selflessness over traditional success, Parle-G deepens its connection with families while sparking a cultural conversation on what it truly means to be extraordinary.

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VML India is entering two rule-breaking, experience-led campaigns into the Cannes Lions this year that deliberately chal...
16/06/2026

VML India is entering two rule-breaking, experience-led campaigns into the Cannes Lions this year that deliberately challenge cultural defaults and core brand truths to hook consumer attention. Coca-Cola’s ‘Coke Holi’ subverted tradition by stripping the brand of its iconic red packaging to give consumers a blank canvas for festive self-expression, driving millions of views and organic engagement. Meanwhile, KitKat’s ‘The Slooowest Vending Machine in the World’ turned a typically instant transaction into a three-minute journey, engineering a meaningful mental pause to redefine its classic ‘Have a Break’ positioning for a fast-paced generation.

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India ranked 5th globally at Cannes Lions, bringing home 32 trophies and leading the entire Asian continent ahead of tra...
16/06/2026

India ranked 5th globally at Cannes Lions, bringing home 32 trophies and leading the entire Asian continent ahead of traditional creative powerhouses. With a stellar 3.36% win rate, top agencies converted 982 entries into a historic masterclass of world-class creativity.

Can India beat this incredible tally at Cannes Lions 2026?
Drop your predictions below and subscribe to Campaign India for full festival coverage!

A prolonged conflict in the Gulf region risks a projected $93.7 billion loss in global advertising growth over the next ...
15/06/2026

A prolonged conflict in the Gulf region risks a projected $93.7 billion loss in global advertising growth over the next 18 months as market disruptions squeeze consumer spending power. While traditional, brand-led media channels like linear TV and publishing face the heaviest losses, digital performance channels such as social, search, and AI are expected to remain highly resilient. The geographic impact spans from severe contractions in the Gulf Cooperation Council to heavy growth rollbacks across Southeast Asia and Latin America.

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From becoming the world’s third-largest anime viewership market to packing multiplexes in Tier 2 cities, India’s Gen Z i...
15/06/2026

From becoming the world’s third-largest anime viewership market to packing multiplexes in Tier 2 cities, India’s Gen Z is officially turning a niche subculture into a massive, pan-Indian cultural phenomenon. As this vibrant community moves from streaming Japanese hits to shaping the future of homegrown animation, the Otaku invasion is here to stay.

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Contributors: Ashish Saksena ( BookMyShow) | Srinjoy Das (KRAFTON India) | Swejal Gangan (White Rivers Media)

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