ADS Creative Lab

ADS Creative Lab Freelance Creative Director + Graphic Designer I am a full time "Freelance Creative Director + Graphic Designer" based in Mumbai & alumni of Sir J. J.

Institute of applied Art, Mumbai. I have been working in Advertising (ATL) & Design industry for 15 years. My design solutions are aesthetically pleasing as well as strategically sound. It helps brand owners to attract attention, engage mind and trigger emotions of their target audience and to create engaging and clutter breaking communication with them. All of this leads to sales of product or service of the brand owner. I tell stories. Consumer don't buy products or logos, they buy stories.

Throwback: Designing for Lion Superfoods 🍎A look back at a project from 2019 where design strategy took center stage. Fo...
15/05/2026

Throwback: Designing for Lion Superfoods 🍎

A look back at a project from 2019 where design strategy took center stage. For Lion Superfoods, we wanted to show that being a "Lean Startup" means being precise, investigative, and resilient.

The aesthetic appeal of these posts lies in the bold green and gold color palette, reflecting the "Superfood" nature of the brand while maintaining a professional, corporate edge.

Need a designer who understands your business philosophy? Message me for your next project!

Bringing Brand Values to Light. 🪔Wishing everyone a Diwali filled with growth and new heights! This design project was a...
12/05/2026

Bringing Brand Values to Light. 🪔

Wishing everyone a Diwali filled with growth and new heights! This design project was about more than just a holiday wish; it was about using festive imagery to symbolize the power of education. The bold use of color and clean typography ensures the message remains the hero.

If you need professional design solutions—from logos to full brand rollouts—that resonate with your audience, feel free to send a DM!

Transforming Tradition into a Modern Lifestyle BrandTake a look at the social media campaign designed for Kaarigar Handi...
09/05/2026

Transforming Tradition into a Modern Lifestyle Brand

Take a look at the social media campaign designed for Kaarigar Handicrafts.

The design strategy focused on the intersection of health and heritage. By using relatable lifestyle imagery—from meditation to fitness—we made the benefits of copper tangible for the modern consumer. The aesthetic is clean, vibrant, and designed to inspire a healthier lifestyle.

If you’re looking for a Creative Director or Graphic Designer to help bring your brand's vision to life with strategic design, I'd love to hear from you!

Visual Storytelling for Brands: The Comparte Capital SeriesA great brand isn't just seen; it's felt. These social media ...
30/04/2026

Visual Storytelling for Brands: The Comparte Capital Series

A great brand isn't just seen; it's felt. These social media creatives designed for Comparte Capital Investment utilize the power of seasonal marketing to connect with audiences on a personal level. By focusing on high-quality illustrations and a cohesive layout, we created a brand identity that stands out in a crowded feed. Looking for a designer to elevate your brand’s social presence? Let’s collaborate!

Transforming Brands through Visual Storytelling. ✨Throwback to these 2019 designs for Unilife! Whether it's premium hair...
23/04/2026

Transforming Brands through Visual Storytelling. ✨

Throwback to these 2019 designs for Unilife! Whether it's premium hair care or gentle baby products, the design strategy must pivot to meet the audience's expectations.

The Biomax post focuses on a clean, luxury aesthetic, while the Baby Wipes post emphasizes purity and softness. As a Brand Designer, I focus on creating a visual language that speaks directly to the consumer's needs. Looking for a creative partner for your next project? Let’s connect!

Celebrating India’s Festivals with Tata Sky!I’m excited to share a series of creatives I designed for Tata Sky. The desi...
22/04/2026

Celebrating India’s Festivals with Tata Sky!

I’m excited to share a series of creatives I designed for Tata Sky. The design strategy was to merge traditional Indian festivities with the brand's energetic "Life Jingalala" persona. By using a unified vector style and a strict color palette, we ensured that the brand was instantly recognizable in a cluttered festive feed. If you are looking for creative direction for your next big project, reach out to ADS Creative Lab.

Transforming Brand Identity through Intentional Design.A brand is only as strong as its consistency. These social media ...
15/04/2026

Transforming Brand Identity through Intentional Design.

A brand is only as strong as its consistency. These social media creatives for Ortus Automation showcase how a dedicated design strategy can turn standard greetings into powerful brand-building moments.

By focusing on high-quality visual assets and a refined aesthetic, we helped Ortus (a leader in LED and security solutions) stay top-of-mind for their clients. Whether you need a complete brand overhaul or strategic social media content, I specialize in design that drives results.

Throwback: Illustration & Brand Strategy for Euro KidsHelping India's next generation of learners find their "Buddy!" 🐰 ...
08/04/2026

Throwback: Illustration & Brand Strategy for Euro Kids

Helping India's next generation of learners find their "Buddy!" 🐰 I designed these illustrations for Euro Kids to create a welcoming and interactive environment for their pre-school chain.

The strategy was simple: Use vibrant, engaging visuals to make the educational experience feel intuitive. The aesthetic appeal lies in the harmony between the colorful characters and the clean, modern layouts, ensuring the brand message stays front and center.

I am currently open to new design requirements for brands looking to stand out. Reach out for Brand Design, UI/UX, or Motion Graphics services!

Packaging that Communicates Value Instantly – Sunlux LED DesignThrowback to a 2019 packaging design project for Sunlux L...
02/04/2026

Packaging that Communicates Value Instantly – Sunlux LED Design

Throwback to a 2019 packaging design project for Sunlux LED — where functionality met refined visual storytelling.

The goal was to create a packaging system that instantly communicates product benefits while standing out on retail shelves. The design strategy focused on clarity, trust, and energy efficiency cues through a clean white base, vibrant green waves, and structured information hierarchy.

Every label element was intentionally placed:
• Bold typography for strong shelf visibility
• Color coding to highlight efficiency & eco-friendliness
• Icon-based communication for quick scanning
• Minimal yet dynamic graphics to enhance aesthetic appeal

The flowing green wave not only adds motion but visually reinforces the concept of energy flow — making the design both meaningful and visually engaging.

Packaging isn’t just a container — it’s the first brand interaction.

If you're looking to build impactful packaging or brand identity, let’s connect.


Designing Dreams into Visual Stories – Hoarding Campaign for The Bodhi SchoolThrowback to a 2017 outdoor campaign I desi...
01/04/2026

Designing Dreams into Visual Stories – Hoarding Campaign for The Bodhi School

Throwback to a 2017 outdoor campaign I designed for The Bodhi School — where strategy met storytelling.

The core idea was simple yet powerful: visually translate a child’s imagination into aspiration. From a chalkboard-inspired concept to a sky-bound dream narrative, each layout was crafted to evoke emotion while maintaining clarity from a distance — a key principle in hoarding design.

Typography hierarchy, color contrast, and minimal yet expressive illustrations were carefully balanced to ensure readability and recall in high-speed viewing environments. The aesthetic appeal was intentionally clean, playful, and aspirational — aligning with both parents' trust and children’s curiosity.

This project reflects my approach: blending brand strategy with visual storytelling to create designs that don’t just look good, but communicate effectively.

If you're looking to elevate your brand through thoughtful design, let’s connect.


Design that Radiates Warmth | A Throwback to 2015 ⚡Back in 2015, I had the opportunity to design the visual identity and...
26/03/2026

Design that Radiates Warmth | A Throwback to 2015 ⚡

Back in 2015, I had the opportunity to design the visual identity and packaging for Warmee Handwarmers. The goal was simple: instant communication.

The design strategy focused on high-energy aesthetics—using a fiery gradient and bold, block typography to mirror the 8+ hours of heat the product provides. By utilizing a dark, saturated background, the "Hand" silhouettes pop, creating an intuitive user experience before the pack is even opened.

Functional, bold, and timeless. Still looking as hot today as it did a decade ago.

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