Backbay & Bajaj

02/04/2017

"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, cheap vi**ra online uk tips, and spreads like wildfire."

This how Gladwell puts it.

But here's Dhawal, Saurabh and Rishi's take on the book.
Sunday is God's day. Have a good one!

Listen to what Dhawal, Saurabh and Rishi have to say about Malcolm Gladwell's 'The Tipping Point'.

02/03/2017

Did the Rs. 200 Crore re-branding exercise cause Snapdeal to face tough times or was it something more fundamental that was wrong in their business model?

Is advertising a waste of money when your company is down? Or it could be used to get a much needed boost?

'Unbox Zindagi', said a Snapdeal spokesperson in an email reply to Brand Equity's questions, was a tremendous success.

02/03/2017

Proof reading is a very important part of written communication. Always take care.

02/03/2017

B&B is well aware of the threat tech platforms pose to Agencies, but we have a plan!

The lesser-known half of Pereira & O'Dell, Andrew O'Dell makes some honest confessions about regaining indie status and more.

02/03/2017

We toh love our clients a lot.

Campaign India, in partnership with business relationship firm, Aprais, conducted a study on client-agency relationships. Here is the verdict.

01/03/2017

You think we only work? Think again!
B&B employees not just come up with the best creative solutions for your problems, we do it while living life to the fullest!

23/02/2017

84 Lumber's commercial has been the most talked about ad from this year's edition and it is not a mystery why. Beautifully shot, it shows the journey of a mother daughter duo who go through all odds in order to reach the US of A!

On the US-Mexico border, they encounter a 'big beautiful wall' which spells an unsuccessful end to their endeavour to find a better life in the land of the free. This is where the ad ended on TV and viewers were asked to visit their website for the conclusion!

It was an ingenious move but what followed next was a total implosion. Their website crashed due to sudden heavy traffic and the ad ended with a big door made of "wood" which opened for the duo to get in. Some felt the ending was a disgrace to American values while others thought it was 84 Lumber's way of supporting illegal immigration.

Both sides fought it out in the comments section of YouTube leading to a mess which has ultimately led to 84 Lumber having a raised profile but highly polarised too!

OUR RATING - 3/5

The full, uncut 84 Lumber Super Bowl promotional film. See a mother and daughter’s symbolic migrant journey towards becoming legal American citizens. Contain...

23/02/2017

T Mobile's commercial was a great example of getting the brand ambassador right. Justin Bieber plays his role perfectly and connects well with the intended TG with his youthful charm.

Most importantly, this ad steered clear of unnecessarily controversial topics trending in recent times and just putting across a message for their brand.

OUR RATING- 4/5

T-Mobile does it again with a new commercial! This year with an all-star cast, Justin Bieber, Rob Gronkowski, and Terrell Owens. Show us your best touchdown ...

09/02/2017

The Like/Dislike ratio on YouTube is an indicator of how well or badly any ad has performed. The Audi commercial missed the mark.

OUR RATING - 5/10

09/02/2017

The Audi commercial took a bold stand and spoke about income inequality based on gender. We feel the ad was a bad move considering the incredible divide in opinion & even facts this topic brings up.

Audi could have not made such a confrontational statement and invited trouble.They were panned further as their global management board has no women.

Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past, our future, our reason to exist. Audi of America is...

09/02/2017

We will be going through the best and the worst ads of and giving our take on each one of them!

05/02/2017

The calling cards of B&B are as colourful as the team itself!