19/03/2025
Brand refresh for The Laughter Factory, a Dubai based comedy club.
We crafted a subtle smile into the wordmark using line art. The same line art could form squiggly lines and arrows that the brand could use across their media for different purposes.
While this work didn’t get approved, it was an interesting challenge as the brief was to rework their existing wordmark while retaining their old icon but attempting a fresh take on their overall visual communication.