26/11/2020
The selfless service of safai-karmacharis on the road is never acknowledged. They are always ignored for their hard work and are often looked down upon by some obnoxious people. Withoutthem, it is unthinkable of how clean our cities can be. ‘Thank You Toh Banta Hai’ was a campaign developed by our client CNBC-TV18 which focused on the need to respect and thank the safai-karmacharis across the country. The communication strategy of the campaign was chalked out by the team of Yellow Bus. The campaign garnered rave reviews and appreciation.
Client: CNBC-TV18
Campaign:
https://fb.watch/1h61OW5P2t/