12/02/2026
The announcement of India-USA trade deal has been in the news. A lot. Well it does have significant impact also in our sector of communication. The companies with US presence or operating inthe specific sectors that will see massive impact will gain significantly.
Our head maven, Nimesh Shah discusses with exchange4media journalist Kanchan Srivastava on the same. He views, "Reduced tariffs from both countries will definitely lead to higher sales growth in select impacted sectors. So, on one hand, we will see several American brands like a Harley or spirits brand entering , our Indian brands operating in the space of Textiles, Jewellery, Fisheries etc will see massive revival of growth.
Indian advertising and agencies are surely going to gain immensely as new American brands initiate awareness and trials in India while the Indian brands advertise in US to regain their market share and increase geographical reach. They would also want to get better grassroot level understanding of our consumers and also work around on legal advertising constraints esp in the spirit’s segment. This would also create an opportunity for agencies to consult, develop and execute roadmaps for the next 12 months.
On the other hand, Indian brands will deploy their marketing spends in rebuilding their brands and generating sales as they become competitive in pricing again for markets. Either their existing agencies or any agency with deeper understanding of market can gain profusely with this outcome."
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