Rafiki Marketing

Rafiki Marketing Rafiki is a customer-centric marketing company, striving to build long-lasting partnerships with gro

10/06/2026

Is your Instagram feed filled with D2C founders?

In Episode #4 of Stuff You Should Know About Marketing in India, we break down what’s working, what isn’t, and what it actually takes to build a founder-led brand today.

06/05/2026

In today’s India, Gen Z and Gen Alpha are shaping what families eat, wear, watch, use, and buy, especially in categories where parents don’t already have strong preferences.

So if your brand isn’t resonating with India’s youth, it may not enter the household at all.

We break it down in Episode #3 of Stuff You Should Know About Marketing in India

22/04/2026

In India, You don’t lose sales to competitors, you lose them to unanswered questions.

Indian consumers rarely buy on first exposure. They pause, ask, confirm and then decide. We explore this further and double down on the need for a strong WhatsApp strategy in episode #2 of our new series - Stuff You Should Know About Marketing in India.

07/04/2026

If you’re targeting India’s affluent, there’s one channel you need to focus on. Watch the video to find out!

03/04/2026

Know this: 96% of India’s affluent demographic is on YouTube every day. Outshine the competition and grab attention with these 3 expert tips

13/02/2026

We talk a lot about what we do.

So we thought it’s time you heard it from the people we work with.

Introducing Rafiki Reviews, our new monthly series featuring the voices behind the partnerships.

Kicking it off with Chef Darius Madon from Banyan Tree Cafe. It’s always a pleasure building alongside him and his incredible team.

16/01/2026

Team update: temporarily unavailable due to stress levels. 🤣

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