Brand Asset Valuator® answers these questions. BAV began more than 20 years ago by Young & Rubicam in the USA, with the help of professors from MIT Sloan, Dartmouth and Columbia to explore brand evaluation methods using quantitative, statistical analysis. With that modest beginning, BAV has now spread to over 50 countries and 1,000,000 respondents. This makes BAV the largest repository of brand se
ntiments and opinions. In India, BAV covers a wide brandscape of over 1300 brands across 100+ categories. A brand’s brand health, its strengths and weaknesses have been measured by using 72 different brand metrics including Brand Health Pillars, Brand Imagery, Usage, Consideration, Loyalty and Preference Opinions. 10000 Indian consumers across 16 cities were interviewed to create an exhaustive database of consumer perceptions.
