Simha has been working as a copywriter and creative director for more than fifteen years. The bulk of his career has been spent in two agencies – Leo Burnett and Draft FCB + Ulka. During these stints he has worked on categories that include automobiles, banking, healthcare, insurance, soaps, shampoos, TV channels, baby products and colas. He has also won several awards and have been shortlisted f
or a few more. Simha was first introduced to digital advertising when he was with Draft FCB + Ulka. He was in charge of a team of writers, art directors and animators and delivered online campaigns for Tata Motors, Nerolac, Amul, Garnier and TCS. Since the digital division of Draft FCB + Ulka did not have a planner, Simha took it on myself to develop digital strategy for brands he worked on. This exposure to the ‘planning’ side of campaigns helped Simha to understand the role digital should play in an overall adverting plan. This ethos of understating strategy continued at Quasar Media. Although Simha was a creative director, he considered it his responsibility to chalk out strategic routes. He did this after discussing options with the servicing team and then I briefed the copy and the art teams on the route that has been decided. Since Quasar is a purely digital agency, Simha worked in tandem with the mainline partners of our clients to integrate digital communication into the overall advertising plan. The clients he worked with in Quasar include Colgate, P&G, Park Avenue and Eureka Forbes. Simha believes that his knowledge of mainline advertising has given him an edge in the digital space. He has used this advantage to get Quasar shortlisted in several high profile digital pitches including Smirnoff, Kotak Insurance, Siemens and others. Till April 2015, Simha was a creative lead with the Online Marketing division at Iksula, an organization that offers a suite of services to ecommerce companies. My responsibilities at Iksula included working with the Team Leads to deliver lead generation campaigns across digital media. Till April 2016, Simha was the creative director and member of the Senior Leadership Team at Asymmetrique. He developed content strategies for JP Morgan, mainline and digital campaigns for Peninsula constructions and online campaigns for other brands. Experience across advertising verticals:
Mainline:
Simha has done campaigns, for a variety of clients including Coke, Tata Motors, ICICI, Santoor, Wipro Babysoft and others. I have won a couple of awards and have been shortlisted for several others. As a creative director, he has led teams of writers and art directors and delivered effective campaigns in high-pressure pitches and situations. Digital:
Simha has been a creative director with Quasar Media, a stand-alone digital agency. I was responsible for developing a holistic digital communication strategy for clients. He has experience in conceptualizing websites, social media creatives, engagement programs and other digital initiatives. Simha also has experience in developing lead generation campaigns and generating content strategies across brands.
