Dentsu India

Dentsu India Champions for meaningful progress. We are dentsu international.

In good times and bad, we partner with brands to achieve meaningful progress as a force for growth and good. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

31/08/2026

WE HAVE A LOT TO TALK ABOUT. 🎙️

Because one year ago, pressed play.
And then things got a little… loud.

500+ branded episodes.
60M+ minutes of people listening and watching.
100+ brands.
650+ podcasts in the mix.

Somewhere between the first “hello” and the last “that’s a wrap”, Dentsu Podcast Network went from an idea to a full-blown ecosystem of stories, voices, creators, experts and conversations.

We have talked business. Culture. Money. Health. Tech. Cars. Leadership. Life.
Probably a few things that weren’t on the brief, too.

And honestly? We are having way too much fun to stop now.

Because if year one sounded this good, wait till you hear what’s next.

Happy 1, Dentsu Podcast Network.
Now, somebody press play. ▶️

Read more: https://www.dentsu.com/in/en/our-news/dentsu-podcast-network-turns-one

21/08/2026

What if “blah blah blah” was the soundtrack to your first day at work?

’s latest film for iQOO Z11 turns a very real first-day feeling into an actual track.

A young intern walks into his first international meeting. The accents get thicker. The jargon gets heavier. The nodding gets more desperate.

Suddenly, keeping up feels like a full-time job.

Until his iQOO Z11 steps in.

With AI-powered transcription and translation, it helps him follow the conversation in real time - taking him from “I have absolutely no idea what’s happening” to “Yep. Got it.”

A product feature became a piece of storytelling.
A workplace nightmare became a catchy track.

And somewhere along the way, confusion found its rhythm.

Watch here.

In OOH, more is not always more.For a brand trying to stay relevant with young audiences, where you show up can matter m...
20/08/2026

In OOH, more is not always more.

For a brand trying to stay relevant with young audiences, where you show up can matter more than how many places you show up in.

That thinking shaped Posterscope India’s campaign for G-SHOCK’s ‘Blend In. Stand Out.’, across 12 cities, with markets and locations selected around retail presence, brand priorities and youth relevance.

It is a good reminder that effective OOH is not just about scale. It is about knowing where your audience is and how the brand can become part of their everyday environment.

Click here to read: https://www.dentsu.com/in/en/our-news/posterscope-india-and-g-shock-launch-new-campaign

leaves behind a stronger operating business at dentsu. Over the years, he has helped build the systems, standards, and...
19/08/2026

leaves behind a stronger operating business at dentsu.

Over the years, he has helped build the systems, standards, and discipline that keep a complex organisation moving. Much of this work happens behind the scenes, but its impact is felt every day. He has done this through a period of enormous change in our industry, as client expectations shifted, new ways of working emerged, and the business continued to evolve. Through it all, Kartik brought consistency when it mattered.

As he transitions from his role as Chief Operating Officer, South Asia, dentsu, Kartik will continue with us as an advisor. We are fortunate to have his experience and counsel close at hand.

Thank you, Kartik, for the strength you have brought to dentsu and for everything you have helped build along the way.

now takes on an expanded mandate across Investment & Trading, Media Planning & Operations, Performance Practice and Operational Excellence.

He has led Investment & Trading at dentsu since 2022. With more than two decades of experience across media, commercial strategy, transformation and business operations, Saagar brings a broad commercial lens to the role. His expanded mandate brings investment, planning, performance, and operations closer together, creating a more direct path from media decisions to business outcomes.

One strong chapter of leadership now gives way to another, and the business moves forward with both experience and fresh momentum.

Read more: https://www.dentsu.com/in/en/our-news/kartik-iyer-retires-as-chief-operating-officer-south-asia-dentsu

Some conversations have a shelf life.Some just keep getting better with time. Taking a little throwback trip to a fun co...
17/08/2026

Some conversations have a shelf life.
Some just keep getting better with time.

Taking a little throwback trip to a fun conversation with Abhijat and Sabiha - packed with ideas, perspectives and the kind of insights that make you pause, think and maybe look at things a little differently.

Whether you caught it the first time or somehow missed it, this one is worth pressing play on again.

Now streaming on Spotify and also available on YouTube.

Happy Listening!

80th Independence Day. 79 years of Independence. Some stories never get old.They simply find new ways to be told. Here’s...
15/08/2026

80th Independence Day.
79 years of Independence.

Some stories never get old.
They simply find new ways to be told.

Here’s to the voices, ideas and moments that continue to bring us together.

Happy Independence Day.🇮🇳

13/08/2026

Every Bengali has a favourite food story.

Maybe it’s a Sunday lunch that stretched well into the afternoon. Maybe it’s the familiar aroma of holud hitting hot oil, filling the kitchen before anyone is called to the table. Or simply someone asking, “Aar ektu bhaat nebo?” knowing the answer was almost always yes.

Because in Bengal, Haldi is more than an ingredient. Its colour, aroma and presence are deeply woven into everyday food, bringing with it memories of kitchens, families and home.

Created by for , this film featuring Subhashree Ganguly celebrates these familiar Bengali moments through Catch’s philosophy, “Kyunki Khana Sirf Khana Nahi Hota.” A simple pinch of Haldi becomes a reminder that every meal carries a memory, and every ingredient has a story.

Watch. 👇🏻

AI is making capability abundant.So, what becomes scarce?Distinction. In his latest column, , CEO, , explores why the ...
13/08/2026

AI is making capability abundant.

So, what becomes scarce?

Distinction.

In his latest column, , CEO, , explores why the next era of marketing may not be about who uses AI best, but who remains distinctive when everyone is using it.

He looks at what remains valuable when AI can automate ex*****on at scale: original ideas, trusted brands and the ability to create cultural relevance.

Read the entire article here: https://www.dentsu.com/in/en/interviews-and-columns/ai-will-democratize-capability-by-sahil-shah

: Some partnerships are stitched together. The best ones are tailored. We are delighted to welcome Blackberrys Menswear...
11/08/2026

: Some partnerships are stitched together. The best ones are tailored.

We are delighted to welcome Blackberrys Menswear to .

The finest brands are built patiently. They earn trust over decades and stay relevant by continuing to evolve with every generation that chooses them.

That is what makes this partnership special.

As Blackberrys' integrated creative partner, we will bring strategy, creative and social together with a singular ambition: to strengthen the brand's distinctiveness, sharpen its voice and create the kind of work that compounds in value over time.

Read more:
https://www.dentsu.com/in/en/our-news/dentsu-creative-isobar-wins-integrated-creative-mandate-for-blackberrys

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