Samata

Samata™ is a self- reliant marketing venture initiated by the Parishad Production Centre, Kerala Sastra Sahithya Parishad. Through this initiative we plan to market a variety of standard, quality and healthy products for daily use produced by us without the help, support or intervention of any corporate agency or company. We take inspiration from our Father of the nation who said: “ I do not want my house to be walled in on all sides and my windows to be stuffed. I want the cultures of all lands to be blown about my house as freely as possible. I refuse to live in other people’s houses as an interloper, a beggar or a slave “ Ever since the inception of neoliberal policies and so called globalization, our nation is facing the threat of becoming beggars and slaves of the invisible corporate economy which has ruthlessly spread its tentacles into every nook and corner of our day to day life and living. Through this simple yet firm step, we hope to resist the entry of multinational corporations into our homes through item like soaps, detergents , tooth pastes and similar cleaning and toiletry products. In that sense Samata is not just a marketing program, it is a peoples resistance movement. We hope to include more and more consumables into our product spectrum and also to collaborate with large number of similar self reliant production and marketing groups all over the country. Gandhiji transformed simple common salt into a powerful weapon against our colonial masters during the salt sathyagraha one of the most successful non violent people’s mobilizations against the British rule . We consider that the ordinary bathing soap that we use in our everyday life ( and also the detergent that we use for washing clothes) has the potential to become a powerful weapon to fight the multinational corporations who have entered into every nook and corner of our daily life. The samata soap is a high quality low priced product that PPC proudly present to the people of India. Other PPC products include high quality hand made detergents, toiletries and so on. Apart from maintaining strict quality standards we also ensure that the production processes provide maximum job opportunities to our educated youth. Thus by supporting Samata™ venture, you are participating in a peoples alternative development program that provides greater job opportunities on the one hand and resist the infiltration of multinational corporations and other neoliberal agents into our village economy with the sole intention of exploiting our human and natural resources.