03/12/2025
A new portal just opened in culture… and brands are stepping through.
And globally, brands know this is their window to stay relevant.
Moment marketing works because culture moves faster than campaigns.
A great global example:
Spotify Wrapped, a moment the entire world waits for every December.
Brands that tapped into it saw explosive reach.
Proof?
In 2023:
generated over 425 million social impressions worldwide
Brands like Ryanair, Duolingo and Netflix rode the trend for viral-level engagement
Zero paid push, all cultural momentum
When billions share the same cultural moment, brands don’t need to chase attention. The attention is already there.
And right now?
The internet is entering that moment again.
The Stranger Things wave is back and brands are already riding it.
When culture is moving, brands can’t afford to stay still.
Jump in early, keep it clever, keep it simple, and the internet does the rest.
