MarX - Marketing Club of IIM Nagpur

MarX - Marketing Club of IIM Nagpur Our endeavour is to explore the exciting world of Marketing & bring to you some of the most innovati

02/05/2022

Increasing occasions for your product offering is something every marketer would dream of...

Here's how Kraft Mac & Cheese went about adding a new occasion to their existing product and the associated campaign. One half of the story is identifying an occasion but the other equally important is to communicate it well to your audience...

Let's learn how Kraft Mac & Cheese did it...

Different customers not only have different shopping needs but also different channel preferences.The Zivame idea was re...
15/04/2022

Different customers not only have different shopping needs but also different channel preferences.

The Zivame idea was revolutionary and far ahead of its times, as women consumers in India were not really habituated to shopping for lingerie in the open — even on the internet. Over the past nine years, Zivame has become a byword for intimate wear shopping in India.
In the first few years, the company underwent management reshuffles and since 2017, it has focused on growing sustainably by mixing online and offline strategies. Zivame has set up many brick-and-mortar stores ‘Fit Studios’ across the country, which is part of its omnichannel marketing strategy.

Today we look at how Zivame weaved an omnichannel strategy model to deliver success and growth.

It was the time when the likes of Nike and Adidas were adopting aggressive marketing strategies to gain the Indian marke...
11/03/2022

It was the time when the likes of Nike and Adidas were adopting aggressive marketing strategies to gain the Indian market which was at it’s nascent stages.

Still, Reebok was miles ahead, So how did they do it ?
Swipe with that curiosity to know!

Fevikwik was launched in 1985, uske baad time kaafi kwikly nikal gaya ;)Fevikwik in its latest creative AD has shown how...
10/03/2022

Fevikwik was launched in 1985, uske baad time kaafi kwikly nikal gaya ;)

Fevikwik in its latest creative AD has shown how important and effective their product is. It says that they launched in 1985, and shows a 'Rest in Peace' sign for the broken items before 1985.

It has made use of a creative ad copy and conveys that they are making a difference in people's lives.

Fevikwik

In this week's WordStock Wednesday, we look at what Evangelism Marketing is and how Apple and Netflix uses this strategy...
09/03/2022

In this week's WordStock Wednesday, we look at what Evangelism Marketing is and how Apple and Netflix uses this strategy to drive desired results.

In short, brands use the Evangelism Marketing, which is a B2C strategy where brands rely on customers to deliver marketing messages to other potential customers. Marketing professionals are developing strategies to get others talking about their products and services in a positive way. These include everything from creating online communities for customers to interact, to sponsoring events that help position a brand as part of a lifestyle.

09/03/2022

“Each time a woman stands up for herself, without knowing it possibly, without claiming it, she stands up for all women.” Those words of Maya Angelou fit perfectly into the theme of International Women’s Day 2022: Break the Bias. Brands as usual came up with creative and thoughtful campaigns to promote gender equality by breaking stereotypes and biases against women. Bombay Shaving Company’s “Break The Hierarchy” campaign stood out among others by celebrating the choice of women to keep or remove their body hair.

Taking a bold and peppy approach, the campaign film calls out society’s bias against the hair on a woman's head but not her armpit or upper lips, all of which are equally natural. It delivers the message that women, irrespective of the fact that they have heads full of hair or clean-shaven, with curls or highlights, with hairless armpits or visible hair on the upper lips, are all beautiful and equally deserving of respect. It urges women to break stereotypes and be their unique selves. The campaign celebrates the choice of any individual with respect to their hair. Bombay Shaving Company very cleverly portrays that what you do with your hair, is only your business.

22/02/2022

The ad film 'Naughty kid' features an inquisitive little boy who tries to understand the world around him by trying new things. His experiments include trying to roast a papad in a DVD player, using a washing machine to wash utensils, testing gravity from dropping a laptop from a height and breaking an aquarium, among other such instances. The film is a narration of the boy's parents as they make a plea for sellers to post items that their son breaks.

McDonald's is today a fast-food chain giant which revolutionized the restaurant industry by creating a streamlined assem...
17/02/2022

McDonald's is today a fast-food chain giant which revolutionized the restaurant industry by creating a streamlined assembly line for food. What has made MacDonald's stand out among its competitors is its constant reinvention of creative ads - whether it is in print, billboard, or on television.

One of its most creative ads of all time is the iconic Sundial Billboard. The billboard displayed the fast-food giant's breakfast menu, with the sun casting a shadow on each item that corresponds to the time of day you would normally eat it. Ad agency Leo Burnett researched the perfect location so that the sundial can create this exquisite effect. With an aim at transforming the way people think, feel, and ultimately behave, MacDonald's hit their mark spot on with this ad.

In this week's WordStock Wednesday, we look at what Account-Based Marketing (ABM) is and how PayScale and BillingTree u...
16/02/2022

In this week's WordStock Wednesday, we look at what Account-Based Marketing (ABM) is and how PayScale and BillingTree used this Marketing strategy to drive desired results.

In short, brands use Account-based marketing (ABM), which is a B2B marketing strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within the addressable market and employs personalized campaigns designed to resonate with each targeted account.

15/02/2022

We know it can only be temporarily fixed whenever our homes get afflicted with problems like leakage, cracks, or dampness.

Asian Paints, with its SmartCare range of products, is one of the first brands to launch an effective long-term waterproofing solution to consumers by offering a first-of-its-kind retail waterproofing warranty.

Asian Paints aims to win customers’ trust by providing a long-lasting waterproofing solution with this ad video.

Weekly News Shot! 📰📰🗞️🗞️
14/02/2022

Weekly News Shot! 📰📰🗞️🗞️

With the outbreak of Covid-19 pandemic, our lives have changed forever. Humanity’s resistance to this threat wouldn’t be...
11/02/2022

With the outbreak of Covid-19 pandemic, our lives have changed forever. Humanity’s resistance to this threat wouldn’t be possible without the bravery and endless hard work of frontline healthcare workers.

Dove had a brand reputation for celebrating its ‘Real Beauty’ ethos. To express gratitude towards frontline workers in their efforts against Covid-19, Dove in partnership with Ogilvy started the award-winning ‘Courage is Beautiful’ campaign in 2020.

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