20/07/2023
1) Google answers if security headers that enforce HTTPS offer any kind of ranking influence
A recent Google SEO Office Hours featured a question about whether a security header conferred a ranking influence.
It’s not as far out a question as it first appears because a security header like the HSTS header plays an important role in assuring a secure HTTPS connection and HTTPS is a lightweight Google ranking signal.
HSTS Security Header
A header is a response that a server provides to a browser (or a crawler).
2) Google Marketing Live 2023 unveiled new generative AI features for Google Ads, Performance Max, and Product Studio, simplifying campaign creation and enhancing ad relevance.
At today’s Google Marketing Live, Google announced several new generative AI advancements for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs.
Google hopes to make it easier for advertisers and merchants to create customized product imagery, manage creative assets, improve ad relevancy, and scale campaigns.
3) YouTube is discontinuing Stories as of June 26, 2023.
The platform is shifting its focus to YouTube Shorts and community posts.
YouTube says more features for Shorts and community posts are on the way.
Matt G. Southern
SEJ STAFF
Join the conversation about digital marketing trends and news and discover innovative approaches to transform your strategy, learning from the experts.
Clickerati Media has the expertise to help you see a real return on your digital marketing investment. Get started now!
Contact us today for a personalized consultation
🌐Clickerati.in
☎️ +91 98190 96773
✉️ [email protected]