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What is Federated Learning in digital advertising?
13/07/2021

What is Federated Learning in digital advertising?


What is Federated Learning in digital advertising?. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile Dev Memo.

ATT is killing advertising performance. Six tactics for adapting to the new advertising landscape.
12/07/2021

ATT is killing advertising performance. Six tactics for adapting to the new advertising landscape.


ATT is killing advertising performance. Six tactics for adapting to the new advertising landscape.. Mobile marketing and advertising, freemium monetization

Apple to remove apps that track users without permission in 2021
06/01/2021

Apple to remove apps that track users without permission in 2021

Apple could be removing apps from its App Store that track users without their permission as early as next year. It’s a move designed to improve privacy for its mobile and app users. App developers and marketers are using Identifier for Advertiser (IDFA) tags right now to track and measure their a...

Half of mobile gamers find in-game ads memorable
04/01/2021

Half of mobile gamers find in-game ads memorable

The majority of mobile gamers say that in-game ads are just as interesting as the ads they see on television. That’s according to a new study from game maker Zynga. Based on the responses of over 1,200 gamers in the US, the report found that 41% also look for more information about a product after...

Consumers prefer to see mobile ads on Facebook [infographic]
01/01/2021

Consumers prefer to see mobile ads on Facebook [infographic]

When it comes to mobile advertising, mobile users have clear preferences where they want to see ads. According to a new study by AdColony, brands that are looking to promote their products in brand-safe environments should opt for Facebook, mobile games and Google. Consumers preferred to find mobile...

App downloads rose 33% in 2020 amid increased app marketing expenditure
30/12/2020

App downloads rose 33% in 2020 amid increased app marketing expenditure

The number of app downloads rose 33% throughout 2020 which was 25% more than in the previous year. The rise was driven in part by increased efforts of app marketers and higher download volumes by consumers, according to new data revealed by app marketing experts AppsFlyer. App marketers spent around...

Unity and Snap team up for better mobile app ads
28/12/2020

Unity and Snap team up for better mobile app ads

Game maker Unity teamed up with Snap to supply its Unity Ads to developers and Snapchat advertisers. As part of the deal, game developers can tap into Snap Kit tools. The Unity Ads will be accessibly via the Snap Audience Network and advertising campaigns can make use of video inventory from Unity.....

4 of the Best Predictive AI Tools to Improve Customer Experience
24/12/2020

4 of the Best Predictive AI Tools to Improve Customer Experience

Predictive AI technology has evolved to a level where it can tell you future trends and even predict customer behavior. Read this post by Shane to discover four predictive AI tools that can help you grow your business by providing valuable insights into customer behavior and preferences.

Twitter Modernizes Its Ad Analytics Platform
23/12/2020

Twitter Modernizes Its Ad Analytics Platform

Twitter platform modernizes its ads into two parts as redesigning iteration and data analytics for Google Cloud.

Understanding the Evolution of Martech in 2020
21/12/2020

Understanding the Evolution of Martech in 2020

With the start of the new decade, marketers and technologists alike have both an opportunity and a challenge to help brands optimize their data in a new era of customer service.

What Is Marketing Intelligence? Definition, Best Practices, Use Cases and Tools.
18/12/2020

What Is Marketing Intelligence? Definition, Best Practices, Use Cases and Tools.

Marketing intelligence can be used to build an effective marketing strategy. Find out exactly what it is, its best practices, use cases, and tools.

How Google Analytics’ Upgrade Simplifies User Journey Tracking ’
16/12/2020

How Google Analytics’ Upgrade Simplifies User Journey Tracking
’

Neha Bansal of Google Analytics, explains how to use Google Analytics’ app and web feature to track the user journey. Learn how best to get custom insights.

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