17/03/2014
Crest is a Integrated Marketing Communications [IMC] company.
We weave the diverse aspects of business and marketing together. They include the following:
[HOW WE REACH]
Public Relations / PR
[......] Special events, interviews, conference speeches, industry awards, press conferences, testimonials, news releases, publicity stunts, community involvement, charity involvement & events
Promotions
[......] Contests, coupons, product samples (freebies), premiums, prizes, rebates, special events
Trade shows / Exhibitions
[......] Booths, product demonstrations
Corporate philanthropy /CSR
[......] Donations, volunteering, charitable actions
[HOW WE RECREATE]
Advertising & Design
[......] Broadcasting/mass advertising: broadcasts, print, internet advertising, radio, television commercials
[......] Outdoor advertising: billboards, street furniture, stadiums, rest areas, subway advertising, taxis, transit
[......] Online advertising: mobile advertising, email ads, banner ads, search engine result pages, blogs, newsletters, online classified ads, media ads
[......] Direct marketing: direct mail, telemarketing, catalogs, shopping channels, internet sales, emails, text messaging, websites, online display ads, fliers, catalog distribution, promotional letters, outdoor advertising, telemarketing, coupons, direct mail, direct selling, grassroots/community marketing, mobile
Online/internet marketing
[......] E-commerce
[......] Search engine optimization (SEO)
[......] Search engine marketing (SEM)
[......] Mobile Marketing
[......] Email marketing
[......] Content marketing
[......] Social Media (Facebook, Twitter, LinkedIn, Google +, Foursquare, Pinterest, Youtube, Wikipedia, Instagram)
Sales & customer service
[......] Sales materials (sell sheets, brochures, presentations)
[HOW WE REMAIN]
Organizational culture re-engineering
[......] The organization's vision and mission
[......] Attitudes and behaviors of employees & partners
[......] Communication within the company
Four P's (consulting)
[......] Price, pricing plans, bundled offerings
[......] Product (product design, accessibility, usability)
[......] Promotion
[......] Place (point of purchase, in-store/shopper experience)
When these diverse aspects of business and marketing are weaved together properly, an effective campaign can be achieved.
By effectively leveraging each communication channel greater impact can be achieved together than achieved individually. This is in turn demonstrated in enriched sales and overall organizational development.
Please let us know how we could be of service to you.
Looking forward to a mutually rewarding business association.