Purple square design & advertising

13/02/2019

22/01/2019

03/08/2017

A brand’s identity is a combination of visual, auditory, and other sensory components that create recognition, aid in memory encoding and decoding, represent the brand promise, provide differentiation, create communications synergy, and are proprietary. The logo is one key component. Here is what we look for when we evaluate logo design:
Memorable – highest recognition and recall (both of which can be tested for)
Including recognition at maximum distances (can be tested for)
Aesthetically pleasing
Timeless quality – the logo will not become dated
Appropriate for the product/service category
Has “breakthrough” quality, that is, it stands out in the midst of other logos (can be tested for)
Reinforces the brand name or tagline or both (can be tested for)
Evokes positive emotions (can be tested for)
Has positive brand associations (can be tested for)
The icon does not evoke negative or unintended associations among the target audiences (can be tested for)
Fits in the spaces in which it will most likely appear – has the most advantageous (vertical/horizontal) orientation
Including, is recognizable in small (e.g. business card) spaces
A version of it looks good in black and white
Works well with sub-brand or endorsed brand identities

30/10/2015

29/10/2015

graphic design is the thoughtful extension of your brand
When carefully planned and executed, graphic design can define your brand as superior to your competition and positively shape the perception of your company. Your business cards, brochures, advertisements, and presentations all say something about your brand.

Every contact with potential customers is an opportunity to rise above your competition. Buyers base their purchasing decisions on quality, reliability, and trust. Do your marketing materials build trust, or raise questions?

20/10/2015

brand identity is more than just logo design
Your brand identity isn’t just your logo design; it should be something that advances your brand.

Your brand identity should encapsulate your brand’s vision and meaning in every element, but that’s just the beginning. It should also help you stand out from your competition in a meaningful and memorable way. It should be durable enough to stand the test of time, but be flexible enough to work anywhere and still be easily recognizable. Perhaps most importantly, your brand identity should make people feel a certain way when they encounter it.

Schedule a brand development consultation so we can make your brand identity work harder for your.