IJR Experiential Design

22/11/2017

Word of the day: Jobsian {having interest in a less annoying user experience}

08/11/2017

I have done a lot of work over the last decade - and decided to compile it here. Enjoy! :)

17/07/2017

"The company’s name is meant to be a clear rejection of the over-designed branded products that fill the aisles of grocery stores, each shouting that it’s healthier and more delicious than any of its many competitors. “We’re trying to reimagine what it means to be a brand in today’s world, a brand rooted in authenticity, transparency, and trust,” Sharkey says. “If we do this right we’re actually building a community of people who want to change the way we live, where we can focus on living more and branding less."

You start by trademarking a white box.

22/06/2017

Food for Thought // Scott Galloway, Prof. of Marketing at NYU Stern School, on social media brands during his speech at Cannes:

"Google is God. You are sending a query up into the universe and getting an answer. One in six queries on Google has never been asked before in the history of mankind.

Facebook is love: it’s the instinctive need to love and be loved. The No 1 indicator of how long you live is how many people do you love.

Amazon is our digestive tract: its pure consumption. And finally, Applie is s*x. It says if you mate with me, our offspring are more likely to survive than if you mate with someone with an Android."

17/06/2017

Wow!

13/05/2017

Creative dedication. 🙈

Turns out, sometimes our resistance to learn something new and master a new skill can lead to something pretty amazing. Pat Hines, who couldn't be bothered to learn Photoshop and illustrated his ebook using good old Microsoft Paint, is the proof. I suck at Photoshop and other programs, and have work...

27/04/2017

There may be societal friction and cultural differences, but the brand takes a stand. The point of view is important here, says Sridhar, adding that there’s not just market leadership but thought leadership as well. Agrees Pawar: “Advertising, at most times, reflects society, sometimes it leads it.”

Advertising of late is increasingly more inclusive and socially representative, featuring single mothers, differently abled people, transgenders, special children and much else

17/04/2017

Creativity Rule 1: Be open to some mess.

14/04/2017

Most fun work, with the most amazing client! Ankita Bhargava, you are a rockstar.

14/04/2017

Super happy to have worked with Sahil Khiani, the most focused and detail-oriented entrepreneur I have met. Keep on rocking!

05/04/2017

KEEP IT LEAN // What makes companies innovative? IDEO identified six basic vectors that are instrumental to an innovative, adaptive company, with the most important element being the organization’s ability to adapt and respond to change.

03/04/2017

Welcome back, Monday!

This is an early morning raga/raag.