24/07/2026
We recently had the opportunity to engage with the ExxonMobil Trade Marketing team to share CPM India's experience and learnings from the ground, based on our ex*****on expertise, market presence, and close engagement with channel partners. We also shared best practices that can help strengthen trade marketing and channel ex*****on.
One of the key takeaways from the session was a simple but powerful realization:
"Ex*****on without planning is expensive. Planning without ex*****on is merely a presentation."
Great trade marketing isn't built on campaigns or budgets alone. It is built on a deep understanding of what truly influences decisions at the last mile.
Retailers, mechanics, workshops, and channel partners don't simply execute strategies. They shape brands every day.
The session reinforced the importance of bringing market insights, industry best practices, and ex*****on learnings into the planning process. When Trade Marketing and field ex*****on teams collaborate from the outset, strategies become more practical, measurable, and scalable.
At CPM India, we believe our role extends beyond delivering ex*****on excellence. Our presence across thousands of retail outlets and our continuous engagement with channel partners provide us with a unique perspective on the realities of the market.
These insights can help shape stronger go-to-market strategies, more effective trade programmes, and smarter investments.
Thank you to the Mobil team for an engaging discussion and for recognising that the strongest partnerships are built when strategy and ex*****on work hand in hand
*****onExcellence *****on
