Through Youth Camps, City-Wide Tournaments, and original content, Hoops is a campaign to showcase the excitement, and bring attention to the opportunities for creating positive economic and social changes through sports. Notable Events have included the Jam Sessions in Noida, and the 'The Mumbai Basketball Field Day with The Dhirubhai Ambani International School'. Leading international brands like
Gatorade, Red Bull, and Nike have all partner with Hoops to produce content, host camps and showcase events. Additionally, we have worked with MTV India, Star Sports, and CNN-IBN to produce and publish basketball-centric content. We are proud to work with thousands of young players, the forefathers of basketball in India (notably Mr. Abbas Moontasir), and over 100 local clubs, Schools, Courts, Non-Profits, Artists, and Publisher Networks in America and India, to produce content, provide marketing consultations, create revenue opportunities, and develop strategies for brands to use basketball as a way to engage with young, active audiences in India. While our tour and camps have been on hold, we are now primarily focused is currently on creating merchandising partnerships with players and teams, and developing content to spread the message online.