Bright Hues

03/04/2017

Machine learning & Marketing: What is ?

http://maavdnbo.be/machine-learning-digital-marketing/

In this series I'll be explaining what machine learning is and how it is and will be impacting digital marketing.

02/04/2017

The Map [Infographic]

01/04/2017

How Can Your Bank Tap Into the Internet of Things?

https://finxtech.com/2017/03/03/can-bank-tap-internet-things/

The Internet of Things (IoT) has officially moved beyond hype. IoT is now well known and defined—basically putting data-gathering sensors on machines, products and people, and making the data available on the Internet—and companies are already using IoT to drive improvements in operational performan...

31/03/2017

- Why It’s So Much More than Bitcoin | CloudExpo / ThingsExpo 2017 New York
http://iot.sys-con.com/node/3758440 #.WNfYyGTUXmU.twitter

There's a new kid on the block of disruptive technology. Blockchain. A day doesn't go by that you can't find numerous articles about it. Topics range from how

30/03/2017

Can gamification engage pension plan members?

http://www.benefitscanada.com/pensions/other-pensions/can-gamification-engage-pension-plan-members-95181

Each year, employees at Britain’s Barclays Bank make decisions about their benefits and pension plan during the enrolment period. To learn more about their plan, staff typically have an information booklet and financial tools, such as a pension calculator, at their disposal. But six years ago, Barcl...

29/03/2017

Marketing pros and business owners share tips on how to use gaming techniques to attract, educate and retain customers -- and sell more stuff.

http://www.cio.com/article/3184368/small-business/how-gamification-improves-customer-engagement-and-retention.html

Marketing pros and business owners share tips on how to use gaming techniques to attract, educate and retain customers -- and sell more stuff.

28/03/2017

4 Common Mistakes of New Gamification Designers

https://www.td.org/Publications/Blogs/Learning-Technologies-Blog/2017/03/4-Common-Mistakes-of-New-Gamification-Designers

Monica Cornetti highlights four common mistakes every new gamification designer makes.

27/03/2017

How Brands Are Turning Into Algorithms

https://which-50.com/brands-turning-algorithms/

In a recent AdExchanger Talks podcast, Nate Woodman of IponWeb surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm unique to a brand and used to make decisions such as how much to bid on an impression or what message to serve. Sign up for Which-50’s

27/03/2017

Pega has introduced new AI functionality in Pega Sales Automation that predicts sales probability and suggests the right actions to close more deals

http://cio.economictimes.indiatimes.com/news/business-analytics/pega-introduces-ai-capabilities-in-pega-sales-automation-to-drives-sales-cycles/57809910

Pega has introduced new AI functionality in Pega Sales Automation that predicts sales probability and suggests the right actions to close more deals

15/03/2017

Top 6 trends in 2017

14/03/2017

It’s Not All Fun And Games: The Pros and Cons of Gamification at Work
http://www.nirandfar.com/2014/09/its-not-all-fun.html?ref=quuu&utm_content=buffer0c8df&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

14/03/2017

Robotic Process Automation is steadily gaining traction. But what exactly is RPA?
https://almato.de/en/news/blog/trend-details/what-is-robotic-process-automation/?utm_content=buffer3258a&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Robotic Process Automation ist die Automatisierung von strukturierten Geschäftsprozessen.