21/05/2026
BUDX NBA House Comes to New Delhi - sponsored by Brand USA and Visit California!
The second edition of the BUDX NBA House in New Delhi provided a powerful platform for Brand USA and Visit California to engage with a highly relevant audience through the lens of sport, culture, and lifestyle.
As a global cultural force, the NBA continues to resonate strongly with the Indian audience. NBA House is therefore a touchpoint to showcase the diversity of experiences the USA offers, spanning sports, entertainment, music, art, and travel.
Through this association, Brand USA and Visit California highlighted how travel to the USA extends beyond destinations into immersive, cultureled experiences that align with the passion of today’s travellers.
From live performances and NBA culture to interactive courtside moments, the event created meaningful opportunities to connect with fans while reinforcing the USA as an aspirational travel destination.
As interest in experiential travel continues to grow, these platforms play a key role in shaping how destinations engage with new-age audiences in India.
A special shout out to the Sacramento Kings dunk team, dancers, and beloved mascot Slamson the Lion for bringing the courtside energy to life!