Heed&Hook

15/09/2017

YouTube launch their first ad campaign: Check it out !

YouTube launch their first ad campaign, which is aimed at markers, promoting their video platform as a channel for company advertisement.

06/08/2017

Don't just read a book. Write one. Create the painting of your voice. Write your first book and establish your personal brand. Message me, if you need motivation and assistance. :) Photo by Felipe P. Lima Rizo on Unsplash

04/08/2017

Influencers on Instagram can help you with visibility! During Volvo’s June campaign with music and fashion influencer Aimee Song, each one of her Instagram followers was worth more than $1 in media exposure for Volvo, Adweek has learned. The social media star, who is also a New York Times Best Seller, evidently generated $5 million worth of media exposure for the carmaker by sharing three posts and a story with her 4.6 million followers on the popular mobile app. Read on for more

And that’s true even when following the FTC’s new rules.

27/05/2017

It’s the story of every start-up I've ever worked with. Being a start-up owner, marketing is quite close to your heart. Yet, your mind does not allow you spend freely. You are, therefore, always searching for cost-effective ways of promoting your company and products/services. Some of you just let your mind rule your heart all the time. Well, if you think creatively, you can actually come up with frugal ways of doing marketing. I have compiled a list of free marketing tools, which can help you make your life easy in many ways. And, keep your heart as well as mind happy!

https://heedandhook.wordpress.com/2017/05/27/frugal-ways-of-marketing-your-start-up-leverage-free-tools/

It’s the story of every start-up I’ve ever worked with. Being a start-up owner, marketing is quite close to your heart. Yet, your mind does not allow you spend freely. You are, therefore, alw…

06/05/2017

Want To Get The Messaging Right? Learn From Others’ Mistakes...They say, life is too short to make mistakes. So learn from others’.Digital world is not new to us. Content continues be the king. The right messaging is the right hand of the ruler of the digital ecosystem. Getting it right at the first shot is crucial as well challenging. A weak grip over your messaging may cost you a lot. Read more. https://heedandhook.wordpress.com/2017/05/06/want-to-get-the-messaging-right-learn-from-others-mistakes/

30/04/2017

Be the CEO of Me, Inc. Twenty years ago, Tom Peters wrote an article ‘The Brand Called You’ for What was true then is still relevant after two decades. "Do not become the slave of the career ladder; rather take the charge of the brand called you." P.C. Darius Anton

23/04/2017

Did you know? 10.7% people in the world cannot afford buying a book. Let's read a book to someone who cannot read, write, or buy a book.

https://instagram.com/p/BTOFBLIgMhT/

0 Likes, 1 Comments - Heed&Hook () on Instagram: “Did you know? 10.7% people in the world cannot afford buying a book. Let's read a book to someone…”

23/04/2017

If you are a start-up, establish marketing alliances 'creatively'? It works. I met up with a start-up owner few weeks ago. The founder was also authoring a book for students then. Worried as any first-time author would be, she asked me ways to promote her book. My answer was, "Establish a marketing alliance with someone who would benefit from selling/promoting your book." The author took it so seriously that when I met her last week, she told me that she has found three such partners. I was so amazed to see how creatively she had formed the partnerships. For example, one of the telecom companies is planning to sell more SIM cards through her book. A university wants to give discounts to readers on the reading materials. A bank wants to promote their special education loan. The author proved my point that creative thinking is needed all the time. Let me know if I can be of help to you and your start-up.

26/02/2017

Two Business Partners & Their BRAND New Journey

One of my friends Isha Gakhar is now a known fashion blogger. Her blog Motor Memsaab is getting the much-deserved recognition these days. An interaction with Isha revealed that Motor Memsaab wouldn’t materialise if it were not with her partner Rakhi Jerly. What I like really about their blog name is that it portrays their personalities well; the word ‘Motor’ signifies Rakhi’s love for travel and culture whereas ‘Memsaab’ points to Isha’s passion for fashion and lifestyle. While Rakhi loves to stay behind the camera, Isha is always the face of what they do. Let’s have a look at their brand new journey to becoming a big brand. There’s a lot to learn from these ladies if you are looking for a business partner or want to build a brand in today’s competitive world. http://wp.me/p8rprM-6

One of my friends Isha Gakhar is now a known fashion blogger. Her blog Motor Memsaab is getting the much-deserved recognition these days. An interaction with Isha revealed that Motor Memsaab wouldn…

25/02/2017

Hilarious interactions:
How to interact with someone who is brand conscious and updates his/her FB several times a day? I asked a friend and her response was:
It's annoying: When people read and not reply or like.
Feels better: When they, at least, like the post.
Feels even better: When they like it and comment (not necessarily objectionable).
Feels the best: When they react appropriately (basically, select the 'love' button) and leave a super appropriate comment like ‘Wow!’

16/02/2017

Is Marketing Crucial For Entrepreneurs? - The life of an entrepreneur isn’t easy. The word ‘entrepreneur’ itself is an indication of multiple, massive responsibilities, including developing a product/service, raising capital, defining go-to-market strategies, selling, networking, marketing, and what not. Each of these responsibilities has a direct impact on the start-up and its future. However, in most cases, the commonly ignored function in a start-up is ‘marketing’. The question, thus, is: Is marketing important? The answer is ‘yes’. Let’s look at what it can do for you.
http://smestreet.in/is-marketing-crucial-for-entrepreneurs/

09/02/2017

Tickled pink! Over 3,000 likes and follows in 4 weeks! :) Thank you all. On this very occasion, we announce that Heed&Hook is going to start featuring some very inspiring people who either have become a brand or want to become one. Stay tuned for more... Heed&Hook