Blue Stack Consultancy

27/11/2020

BFCM.. What waking up with these number im a very smal budget feels like.

02/11/2020

Hitting a 28x yet?

30/10/2020

15/10/2020

19x ROAs for one of our camps in Q4. This was consistent at 12x for 14 days. We are gonna rip that apart in upcoming days when we scale.

14/10/2020

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗔𝗹𝗽𝗵𝗮 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗢𝗺𝗲𝗴𝗮 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗶𝗱𝗲𝗮𝘀 𝗳𝗼𝗿 𝗻𝗲𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀...
The power, the force, the overwhelming urge to own that makes advertising work comes from the market itself and not from the copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exist in the hearts of millions of people and focus those already existing desires onto a particular product.This is the copywriter's task, not to create this mass desire but to channel it and direct it. - E. Schwartz
Listen to the market and then direct your product towards it. This doesn't work vice-versa.

21/02/2020

Most of the ads we see in the digital marketing niche run for about 2 days and then go for a huge downward break. This is the story of most of the people in the Facebook ads niche . But if we look at the famous '' Royce Ad '' by David Ogilvy back in 1958 , it ran for 13 years increased the sales of Ogilvy & Mather by 50% in the first year i.e 1958.

So what is it about this ad that it ran like a machine in the minds of the customers back in 1958 and now in 2020 we have all the technology and knowledge about copywriting but still we fail to deliver results to our clients or even get paying clients?

Here are some key takeaways we got from this ad which might help -:

1. Long copy is good : ‘’The more you tell, the more you sell ‘’ said Ogilvy in his book Ogilvy on Advertising .This is by far the longest ad Ogilvy has ever written in his entire career. The headline alone contains 18 words, and there is a reason behind that. Most marketers believe that the customers don’t have enough time to read your entire ad , so you should write a short copy to save their time. Nothing can be more further from the truth than that. Your ads should deliver ‘’ complete information ‘’ about the product you’re selling to the customer. It may take 10-12 more lines but it will be of great value to the reader.

2. Repeat your winners : Repetition is an economy when it comes to direct response marketing. The copy of this ad is a combination of some of the biggest winning ads by Ogilvy before. For instance in ‘’No Chauffeur required’’ Rolls-Royce ad the photo includes what appears to be a family. The image subconsciously strikes the nerve of the readers that Rolls - Royce is a family car. Being the need of that time, the image becomes the winner of striking the pain point of the market and hence Ogilvy uses it in many of his ads that came after that.( including this one).

3. Proof instead of statement : Before Rolls - Royce hired David Ogilvy for writing ads for them , their headline was ‘’ The best car in the world ‘’ which mostly focused on themselves and little on proof . Ogilvy changed every bit of the headline by making it into a question of ‘’ What makes Rolls - Royce the best car in the world?’’ and giving the facts which convinces the customer of the line. .

It is simply extensive research and attention to detail which made this ad run for the longest time frame in the market than all of the ads which came before it .This is what happens when you know the product down to its core , you win.

21/02/2020

Be it an Entrepreneur striving for his businesses, business firms or an eCom store, we all need sales and clients for Revenue generation.This can be achieved in very short period of time with right application of Facebook ads.

IF YOU ARE NOT UTILISING FACEBOOK ADS AND OTHER DIGITAL MARKETING PLATFORMS FOR YOUR BUSINESS YOU ARE LEAVING ALL YOUR MONEY ON THE TABLE.
We took an eCommerce Store from $0 to $445k in 3 months! Yes we changed their lives.

Our client was spending tens of thousands perfecting their product, brand, website and wanted to have a remarkable launch but what would that encounter for if you cant get any customers out of it?

We took over, optimised the site layout, home page, product pages, offer, cart, checkout, thank you page to increase conversions, and average order value.

Then came my expertise - Utilisation of Facebook Ads -- We were able to find Laser Targeted , High Valued , Hard to Target and Reach customers with a very low cost per lead/purchase.

When tour first phase of optimisation was completed, it was time to started testing, running ads, split testing product variants, offers, hooks, etc.

The first and majority of the second month were focused on testing, at the end of the second month, we started scaling, and going (almost) full throttle with scaling in the third month.

It was then time. This was the time to ask your client to contact their banks to max the credit card limits to and SCALE.

Here are the results:

Revenue (after refunds):

First month - Mar 1st to 31st: $34,741

Second month - April 1st to 30th: $63,017

Third month - May 1st to 31st: $353,113

Overview:

- Conversion rate: 2.7%

- AOV: $47

- Over 4x return on adspend during the 3 months (92k adspend)