13/08/2026
Decision
The real decision isn’t to discriminate—it’s choosing not to question the customs that quietly normalize it.
Hidden Psychology
Discrimination persists through normative conformity, where people adopt and perpetuate social practices not because they believe they’re right, but because they’ve become accepted as “the way things are.”
Creative Translation
Two drinking vessels beneath the same tap become a powerful metaphor for inherited segregation, showing that prejudice isn’t sustained by different needs, but by silent agreement to keep people apart.
Reflection
If the water is the same, what exactly are we protecting by keeping the glasses apart?
Ogilvy Gurugram Dentsu India Cheil Korea 제일기획 CDN Anti-Discrimination Committee Bhupender Rawat UNICEF YuWaah (GenU India) at UNICEF World Health Organization