09/02/2026
When Yippee! decided to add a gift with Magic Masala, the first question wasn’t “what will kids love?”
It was “Who are we actually selling to?”
Kids eat the noodles.
Moms buy the pack.
Toys make kids happy.
But toys don’t always convince moms to buy.
So instead of chasing excitement, we decided with Yippie to please both.
A colourful pencil:
• Fun enough for kids (not another dull black pencil)
• Useful enough for moms (it’ll actually be used, not forgotten)
Useful in a child’s everyday life and a small but real saving for parents
The result?
Both decision-makers felt good.
Kids have something they can show to their friends and use.
Moms saw value, not clutter.
And the impact showed where it matters most
📈 Average order value for the yippie increased drastically.
That’s the real power of a right Gift-with-Purchase:
Not just adding a freebie,
but aligning emotion, utility, and the buyer’s mindset.
We help brands design rewards that work for both the user and the purchaser because growth happens when everyone at the table is considered.
