18/03/2026
✅ Ad Rank = Max Cpc x Quality score
Ad Relevancy :- If a user enter a query "Digital marketing Course"
They keywords must be in
Ad group theming
Adcopy
H1 in adcopy
Description
Landing page(tittle)
H1 Heading Primarily main location
Content
This increases relevancy between searcher intent and your Adcopy (Henceforth CTA increases, Quality score also increases)