Starting his career at a grass root level he reached up the corporate ladder as country head level position. During these years, Mukund has gathered amazing insight into, what client needs (for local and MNC and Global) are and how today's dynamic market information need can be tapped, leveraging the latest technology. MRSS India (www.mrssindia.com), has recently invested in EMTEE Research, which
makes this organization bit unique having pan India footprint with leadership expertise in Retail and Consumer Research leveraging Digital platform. MT-EYE
Market Track-Evaluate Your Execution
A customized platform for various research needs. In recent times, the marketer's challenge is to provide better customer experience at the shop level, where the decision to buy is taking place. This has necessitated the demand for the innovative way to display and sell the products in the ever crowded market place. The designing and making display tools are fine, but their maintenance is the biggest challenge. The customer contact is generally the Retail store (Modern or Traditional), where many products or services vie for space. As these outlets are not controlled by the client directly, they end up looking very different from what a marketer wants that space to look like. Thus, it is imperative to gauge regularly, how the final touch point is. Wish marketers have an eye on the market. This is where (MT-EYE, An Android-based digital solution) gets into action, to track your execution levels at final shelf space, like an eye of the consumer, (what the consumer has seen in this store) bringing that learning to you. This is very vital information, for the future course of action to manage your execution.
