BUFF Branding

26/04/2021

23/04/2021

If you want to make the switch and diversify your marketing strategy, you probably want to understand the benefits of these new digital marketing tactics.

So, let’s dive into the top 9 benefits of digital marketing:

1. Increase Customer Loyalty with Frequent Communications

2. Engage the Customer at Every Buying Stage

3. Target the Right Audience

4. Generate a Consistent Lead Pipeline

5. Optimize and Obtain Better Conversion Rates

6. Accurately Measure All Results

7. Gain Brand Credibility

8. Gets You More Bang for Your Buck

9. Levels the Playing Field

23/04/2021

In a nutshell, digital marketing refers to marketing through an electronic device or the internet. It’s another word for internet marketing.

Today, hundreds of thousands of businesses engage in digital marketing, as they find it easier—and more cost-effective—to reach a large number of people this way.



There are many digital marketing tactics, some of which are:

Search Engine Optimization (SEO)

Paid Search

Display advertising

Social media marketing

Content marketing

Email marketing

Influencer marketing

Affiliate marketing

Traditionally, businesses reached their target audience using channels like television, radio, magazines, events, and direct mail. Now, as people spend more time online, businesses are trying to reach potential buyers through digital channels. After all, marketers need to go where the people are.

22/04/2021

1. Start by defining your brand.

2. When building your brand, think of it as a person.

3. Consider what is driving your business.

4. Aim to build long-term relationships with your customers.

5. Speak to your customers with a consistent tone of voice.

6. Don't repeat the same message in the same way over and over again.

7. Don't try to mimic the look of chains or big brands.

8. Be innovative, bold and daring - stand for something you believe in.

9. Always consider your branding when communicating with customers.

10. The old way of stamping your logo on everything won't cut it.

21/04/2021

Why is Branding Important?

1.Branding Gets Recognition

2. Branding Increases Business Value

3. Branding Generates New Customers

4. Improves Employees Pride and Satisfaction

5. Creates Trust Within The Marketplace

20/04/2021

Marketing Strategy of Asian Paints

The 73-year-old brand has been instilled into an emotional level by humanizing the concept of home for us all and has come a long way right from the time of Independence to become the market leader defeating all its foreign competitors in 1967. With a turnover of 30.2 billion, it has expanded to 65 countries and subsidiaries such as Berger, APCO, Scib Paints, Sleek Kitchens, Taubmans, etc.

In their initial days of creating a brand, they had brought up a brand mascot ‘Gattu’, an iconic creation created by the legendary RK Laxman and found its fan base in India’s middle-class population. In the act of portraying itself as a more consumer-friendly brand more than just an industrial product, the brand mascot helped them resonate with the masses and generate substantial revenue. He was seen in print as well as television advertisements until 2002 when he was sadly axed.

Later is when their infamous tagline “Har Ghar Kuch Kehta Hai” narrated by the ad veteran Piyush Pandey took birth while working with Ogilvy which became an instant hit. This campaign was scaled to the maximum during festivals and also influencing people in the home decor space.

Apart from executing a customer-centric approach, it has defined innovation by integrating closely with painters, decorators, architects, and home designers to provide solutions for customized furnishing and decoration as well. With strong market analysis and an even better product portfolio, it has grown to become the third-largest paint company in Asia today.

20/04/2021

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20/04/2021

"Brand is just a perception, and perception will match reality over time"

- Elon Musk

20/04/2021

"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to cynical about such things, much harder to be successful."
- Sir Richard Branson

19/04/2021

Marketing Strategy of Amul

Amul has always been vocal about every kind of social event or cause, be it national or international via the perspective of their evergreen Amul girl. This has made the brand stand out making it an example of exceptional branding. 

Little did Verghese Kurien know while forming the Gujarat Cooperative Milk Marketing  Federation(GCMMF) in 1946 that his brand Amul would travel far and wide to become the most successful brand in the FMCG industry.

And most importantly, unlike other competitor brands, it has built a unique standard in marketing communications. No doubt, it has an ever-expanding product portfolio directing towards all forms of new-age commodities(we’ll talk about its core marketing strategy a little later) but it has its social media marketing on point!

It connects emotionally with people by using interactive content. And more than focusing on talking about their products, they bring their opinion out on grave social issues and events and usually become viral content. This has got them huge engagement across channels from all age groups

19/04/2021