18/01/2022
2022 Social Media Marketing trends by Hubspot 💹
Keep these following trends in mind for the year 2022 to grow your business at a faster rate👍
🚀Facebook is the most used social media platform and has the highest ROI, engagement, and highest quality leads.
🚀 Funny, interactive, and relatable content, as well as content that reflects a brand’s values, performs best on social media and will see increased investment from marketers in 2022.
🚀Short-form video is the most popular and effective social media format and will see significant growth in 2022.
🚀Overall, social media marketers located in EST say the best time to post is 6-9PM, while marketers in PST consider the 3-6PM window to be best.
🚀When it comes to partnering with influencers, followers aren’t everything. Marketers are placing an emphasis on quality of content, engagement rates, and alignment with values before considering follower count.
🚀Younger audiences prefer shorter video content that is funny, trendy, and reflects a brand’s values, while baby boomers prefer interactive/educational content, such as interviews, podcasts, expert discussions and/or live videos.
🚀The most popular demographics social media marketers target are Millennials (25-40), followed by Gen X (41-56), Gen Z (6-24), and lastly, Baby Boomers (57-75).
What do you think about these hot trends?🧐
