What are the opening hours?

Monday 10am - 7pm Tuesday 10am - 7pm Wednesday 10am - 7pm Thursday 10am - 7pm Friday 10am - 7pm Saturday 10am - 7pm

Anirup Technologies

Name: Anirup Technologies
Address: E 227, Sector 63, Noida, 201301, IN
Telephone: +918744856117
Price range: ££

Home
India
Noida
Anirup Technologies

Anirup Technologies Your complete digital growth partner. Since 2010, we have helped over 750 busines

Xtreme Ads is a leading digital marketing agency specializing in Google Ads, Meta Ads, and PPC solutions. With 15+ years of experience, we help businesses generate leads, drive sales, and grow their online presence through data-driven strategies and expert management

24/08/2026

Your Google Ads Target Now Matters More

Google’s August 17 bidding change is live for budget-limited campaigns
using target-based bidding. Google says affected campaigns will
perform more consistently toward the target entered. If a campaign has
been beating its target, that gap matters: Google’s example shows a
$10 tCPA campaign delivering at $5 could move closer to $10 unless
adjusted. Google will not automatically change your target or budget.

Practical takeaway: identify campaigns marked “Limited by budget”,
compare actual CPA or ROAS with the set target, and adjust only where
business goals and reliable tracking support the change.

Source / Read the original update:
https://support.google.com/google-ads/answer/17061251

See practical examples and settings guidance:
https://anirup.com/google-ads-tcpa-roas-udpates/

22/08/2026

Google has announced new AI capabilities across Google Ads and Google
Analytics. AI Overviews can summarise changes since your last login;
personalised Ads insight cards can answer custom questions; and
prompt-built dashboards can turn raw data into visual reports. Ask
Advisor can also compare Analytics campaign performance with
anonymised averages from similar businesses. Google says these
features are currently in beta for English-language accounts.

Practical takeaway: start with one clear question—why did CPA
change?—then validate the AI explanation against campaign and
conversion data before acting. AI should speed analysis, not replace
judgement.

Source / Read the original update:
https://blog.google/products/ads-commerce/google-ads-analytics-ai-updates/

Explore practical AI tools for Google Ads:
https://anirup.com/ai-tools-for-google-ads/

21/08/2026

Google has published guidance for text disclaimer assets in Search
ads. Advertisers can add required terms, conditions or disclosures to
responsive search ads, with a 90-character limit. The asset is
compatible with AI Max and appears in the first eligible description
space, overriding any pinned description line 1.

Confirmed: if a disclaimer is disapproved, the ad may continue serving
with another description.

Practical takeaway: review regulated offers now. Keep disclosure
wording concise, obtain legal approval, and test how it appears across
devices and languages.

Source / Read the original update:
https://support.google.com/google-ads/answer/17028951?hl=en

Need help improving compliant Search campaigns? https://anirup.com/google-ads/

20/08/2026

Meta Opens Startup School for Indian Brands

Meta has launched Meta Startup School for early-stage consumer brands
in India. The first three-month cohort begins 1 September 2026 and
will support 200 startups through platform education, AI-powered
advertising resources, industry sessions and complimentary agency
consultation. Eligibility is specific: applicants should not be
directly managed by Meta or already working with an agency.

Practical takeaway: early-stage brands should treat paid social as a
capability to build—not simply a campaign to launch. Define
acquisition goals, measurement and creative testing before scaling
spend.

Source / Read the original update:
https://about.fb.com/news/2026/08/launching-meta-startup-school-to-accelerate-growth-for-early-stage-startups/

Explore social media plans for growing brands:
https://anirup.com/social-media-marketing-package-pricing-india/

19/08/2026

Microsoft Ads Moves Conversion Tracking Server-Side

Microsoft Advertising has documented its beta Conversions API (CAPI),
giving advertisers a server-side route to send website, CRM, offline
and mobile conversion events. Microsoft recommends using CAPI
alongside Universal Event Tracking (UET), not as a simple replacement.
When both systems send the same conversion, a shared eventId helps
prevent double-counting.

Practical takeaway: map your highest-value lead and sales events
first, confirm consent and identifiers, then test deduplication before
using the data for optimisation or remarketing.

Source / Read the original update:
https://learn.microsoft.com/en-us/advertising/guides/uet-conversion-api-integration?view=bingads-13

Strengthen your conversion tracking with Anirup Technologies:
https://anirup.com/tracking-setup/

18/08/2026

Google Ads will use generative AI to resize Performance Max video ads

Google is expanding Performance Max video optimisation with generative
AI that can create missing aspect ratios from existing ads. The update
builds on existing automation that adapts horizontal videos into
square or vertical formats for more placements. This is a capability
update—not a performance guarantee.

Practical takeaway: before automation scales any new format, review
product accuracy, safe zones, subtitles and brand consistency across
16:9, 1:1 and 9:16 versions. More inventory helps only when every
variation represents your business correctly.

Source / Read the original update:
https://searchengineland.com/google-ads-will-use-generative-ai-to-resize-performance-max-video-ads-485252

Plan and manage Performance Max with Anirup Technologies:
https://anirup.com/performance-max-vs-shopping-campaign-pros-and-cons/

17/08/2026

AI Agents Move Marketing Beyond Chat

Ahrefs has launched Letaido, an agent-powered workspace that connects
with marketing tools and Ahrefs data to automate multi-step tasks,
reports, SEO research and ongoing competitor monitoring. These are
confirmed product capabilities; the real business impact will depend
on data quality, permissions, workflow design and human review.

Practical takeaway: pick one repetitive, measurable task—such as a
weekly SEO report or content-gap check—define the expected output, and
review every result before expanding automation.

Source / Read the original update:
https://www.prweb.com/releases/ahrefs-launches-new-agent-powered-workspace-to-help-marketing-teams-and-agencies-improve-collaboration-on-ai-generated-work-across-the-entire-marketing-stack-302849305.html

Explore Anirup’s guide to SEO automation:
https://anirup.com/seo-efforts-for-business-success-with-seo-automation/

14/08/2026

Amazon Ads Gives AI Better Business Signals

Amazon Ads has added ten Brand+ and Performance+ capabilities.
Confirmed updates include Audience Signals, which let advertisers use
first-party audiences as optimisation inputs rather than hard
targeting limits, plus expanded audio and smarter remarketing
features. Availability varies by capability and market, including
India.

For business owners, the practical interpretation is clear: AI
campaigns still need clean customer and conversion signals—not simply
more automation.

Practical takeaway: Audit audience lists, consent and conversion
tracking before using the new controls; poor inputs can weaken
campaign decisions.

Source / Read the original update:
https://advertising.amazon.com/en-us/resources/whats-new/brand-plus-and-performance-plus-expand-ai/

Explore practical Amazon advertising support from Anirup:
https://anirup.com/top-10-amazon-ad-agencies/

13/08/2026

Understand how humans and AI find and choose your brand with
Microsoft Clarity

Microsoft Advertising highlights a common paid-media blind spot: when
campaigns underperform, the problem may be the landing page rather
than targeting, bidding or traffic quality. Microsoft Clarity can
reveal post-click friction through heatmaps, session recordings and
signals such as rage clicks, dead clicks and excessive scrolling.

Practical takeaway: before changing bids or pausing keywords, review
whether visitors see the value proposition, reach the CTA and complete
the form without confusion. Our interpretation: combining campaign
data with behavioural evidence can help businesses fix the real
bottleneck instead of guessing.

Source / Read the original update:
https://about.ads.microsoft.com/en/blog/post/august-2026/understand-how-humans-and-ai-find-and-choose-your-brand-with-microsoft-clarity

Find campaign and landing-page issues with Anirup’s Google Ads Audit:
https://anirup.com/google-ads/audit/

11/08/2026

What's new in Google Analytics

Google Analytics has launched a new diagnostic that alerts properties
when missing GBRAID and gad_ URL parameters could reduce campaign-data
accuracy. The diagnostic identifies affected URLs and suggests ways to
fix them.

Confirmed: this is a reporting and implementation warning—not an
automatic campaign correction.

Practical takeaway: ask your marketing team to review the diagnostic,
preserve aggregate identifiers through redirects, and test tracking
after website or consent-flow changes. Clean campaign signals support
more reliable attribution and better budget decisions.

Source / Read the original update:
https://support.google.com/analytics/answer/9164320?hl=en

Need help validating your campaign tracking? https://anirup.com/tracking-setup/

Address

E 227, Sector 63
Noida
201301

Opening Hours

Monday	10am - 7pm
Tuesday	10am - 7pm
Wednesday	10am - 7pm
Thursday	10am - 7pm
Friday	10am - 7pm
Saturday	10am - 7pm

Telephone

+918744856117

Website

https://anirup.com/

Alerts

Be the first to know and let us send you an email when Anirup Technologies posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Anirup Technologies:

Want your business to be the top-listed Advertising & Marketing Company in Noida?