BZoomed

07/02/2021

25/09/2020

𝐑𝐞𝐯𝐢𝐯𝐚𝐥 𝐟𝐨𝐫 𝐡𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲?

In India about 500 million Indians travel regularly, of which 24 million Indians travel to different countries. Now since international travel is becoming extremely difficult, this opens an opportunity to tap these 24mn people.

Hospitality industry professionals should focus on religious, wedding, medical, and vacation travel segments. And if we talk about specific seasons, then Diwali and Dussehra period could bring in good cash-in opportunities.

But the need of the hour is to instil the confidence in people.

How do you plan to achieve that? Share your thoughts in comments section.

24/09/2020

23/09/2020

𝟑 𝐪𝐮𝐢𝐜𝐤 𝐭𝐢𝐩𝐬 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐫𝐞𝐭𝐚𝐢𝐥 𝐬𝐚𝐥𝐞𝐬

As customers plan to visit non-essential stores less often now and plan to purchase more products online, how to capitalise on this channel shift?

Here are 3 quick tips -

1. Retailers must invest heavily in their website designs and fulfilment capabilities to offer consumers more competitive shopping experience
2. Having a greater focus on digital marketing will also drive top of mind appeal with email communications particularly important to entice the older age groups who are less likely to use social media
3. As older shoppers are often less accustomed to shopping online, retailers must also ensure that their websites have clear navigation and should offer a web chat customer service option to make these shoppers feel more comfortable and to drive purchases

What initiatives are you taking to improve your digital sales?

21/09/2020

𝐔𝐊 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭’𝐬 𝐟𝐨𝐫𝐞𝐜𝐚𝐬𝐭 𝐝𝐞𝐜𝐥𝐢𝐧𝐞 𝐨𝐟 𝟖.𝟔% 𝐢𝐧 𝟐𝟎𝟐𝟎.

To recover some of this lost footfall, retailers must strive to give shoppers more reasons to visit their physical locations rather than shopping online.

Promoting the expertise of store staff via digital communications and window displays will allow shoppers to see the value of browsing in-store, particularly for sectors where customer service is generally more important like for beauty or electricals while offering store exclusives or limited edition products will enable retailers to boost physical spend.

20/09/2020

Fill in the blank: 👇✍️

My favourite thing to do on a Sunday morning is _________

18/09/2020

There is a paradigm shift in consumer behaviour. Even with the ongoing “unlocking” of the economy in phases, people are reluctant to step out of their homes unless it is unavoidable. Consider this change in consumer behaviour to embrace technology and reinvent sustainable business models designed for changing demand patterns.

One example is - Location Technology. You can use it to fuel your entrepreneurial decisions by targeting area-specific customers and prospects pertaining to a specific demographic or by taking proactive measures by pushing area-specific retail.

Get in touch if you want to explore how to use Location data to empower your business.

17/09/2020

A frequently asked question from almost every business owner that we come across these days - How to manage business during Covid-19?
So, we have put together following 5 strategies to help you stay ahead during these torrid times 👇

1. Collaborate: Collaborations and integrated business models are the need of the hour. E.g. - Packaged food products companies can collaborate with hyperlocal services to ensure door-to-door delivery

2. Rediscover: Add unique and newer services. E.g. - B2B e-commerce platforms can expand to deliver PPE and medical kits, health and hygiene products to government bodies, hospitals, and essential services companies

3. Community Networks: e-commerce firms can build a hyperlocal business model to tap the long-term essentials delivery market.

4. Social Platforms: Leverage social media presence to understand customer preferences for customer acquisition. Connect to your target customer group through Facebook Live and understand their preferences.

5. MarTech: Use visitation pattern analysis of your customers to fine tune messaging for your business and deliver it to them at the right time even when they are at home.

16/09/2020

If you want to learn how you can easily optimise your local presence on Google, go for this FREE course and certification called “Google My Business Basics” offered by Google.

If you need any more info, let us know. Would be happy to share.

15/09/2020

Are you the kind of person who reads the map, asks for directions, or figures it out as you go?

14/09/2020

Which sectors are capturing footfall 🤷‍♂️?

is slowly returning to retail destinations following the peak of the coronavirus pandemic, but which sectors are capitalising on that traffic and enticing customers into their stores?
Food and beverage operators and stores that offer services, such as banks, nail bars, hair salons and estate agents are capturing an increasing proportion of shopper footfall since the easing of lockdown measures.