21/01/2026
Reliance consumer products limited’s packaged drinking water brand Campa Sure has appointed “Amitabh Bachchan “ as their Brand Ambassador.
This will be the third brand endorsement deal inked by RCPL, the FMCG arm of Reliance Industries, in recent months. In April, Campa signed actor Ram Charan as its face, with a campaign which debuted during the IPL T20 season. And two months back, it signed a strategic partnership with actor and racer Ajith Kumar’s motorsport team.
Packaged water is among the categories on which New Delhi slashed Goods & Services Tax (GST) in September, with taxes on natural or artificial mineral waters being reduced to 5% from 18%, leading all players in the category to drop prices.
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( campa, campa sure, Amitabh Bachchan, brand ambassador of campa sure, Mukesh Ambani, Reliance, Hk Online Solutions, Business News )