What are the opening hours?

Monday 9:30am - 7pm Tuesday 9:30am - 7pm Wednesday 9:30am - 7pm Thursday 9:30am - 7pm Friday 9:30am - 7pm

ETML

Name: ETML
Address: S2 floor, UTC Tower A, Sector/132 Noida, Noida, 201304, IN
Telephone: +919560019657
Price range: $$$

Home
India
Noida
ETML

India's leading Growth Advertising & Analytics company for Unicorns & Digital Disruptor brands

ET Media Labs is India's one of the leading Online Ad Technology and Analytics company. An IIT & IIM alumni venture, ET Media has made a striking stand in the industry within a year of its existence. It started with the mission to develop best-in-class technology & analytics powered solutions to help businesses leverage full potential of online media buying by garnering 30% better ROI.

29/11/2024

What if we told you that "Creative is the new targeting"?

Setting demographics is passé. New-age digital marketing goes beyond the basics to signal and train algorithms in finding the right audience for your brand. Achieving this objective is no longer as simple as setting the age group, gender, location of your target audience, or choosing the correct event for optimisation.

It’s time to start treating creative as one of your biggest assets for effective targeting. We applied this approach for India’s leading Neo-Banking platform targeting blue-collar employees.

We used creative content as a signal for algorithms to experiment and ultimately identify the right audience. This helped the brand focus exclusively on bringing the most relevant users into the funnel while minimizing spillover.

Explore the case document to see how this strategy worked.

21/11/2024

As more and more brands in India gear up to expand their businesses globally and contribute towards the India story, it has become even more critical to pivot to newer strategies, around growth levers and custom nuances, especially when it comes to moving from one international market to another.

Check out how ETML X Friendly Diamonds partnership resulted in massive success in the USA market in a category which is very competitive and cluttered. With ETML’s expertise in audience targeting and data analysis, Friendly Diamonds turned clicks into loyal customers, expanding both reach and revenue. Click on the link to explore more.

12/11/2024

From Google introducing channel level ad category blocking on YouTube to Meta building AI search engine to compete against the leader, from AppsFlyer's latest mobile ad ranking to Google Analytics adding new segment sharing, read all this and much more in our latest edition of Monthly Newsletter- ETML Growth Notes.

Click on the link in the comments to subscribe to our Monthly newsletter- ETML Growth Notes, for the most relevant updates from the Growth Advertising & Analytics world.

ETML Growth Notes is your regular dose from the world of Growth Advertising & Analytics. This newsletter, from ETML, takes you through the latest updates that might affect your business and some critical bytes related to data & analytics.

06/11/2024

India’s quick commerce market is witnessing an explosive growth as several players like Blinkit, Swiggy Instamart, and Zepto are competing to gain that last. mile market share. Driven by urbanization and increasing demand for convenience, the market is set to reach $5.5 billion by 2025.

Read the article, ft. in ADGULLY, by Amitek Sinha, Co-founder & COO, ETML where he talks about the quick growth of quick commerce in India, the challenges that are likely to come. He also talks about how brands are pivoting their strategies in alignment with the Q commerce world.

04/11/2024

Mastering the Growth Stroke for with Meta's CTWA campaigns. We are indeed excited to share the success around painting a seamless customer journey using CTWA Ads.

Berger XP aimed to elevate their B2C lead generation by getting more qualified leads and reducing manual efforts. Click to WhatsApp Ads by Meta fit right into the requirement as they were not only effective in achieving the business goals of delivering low cost per lead and improved CR% but also these campaigns helped bring in the much required operational efficiency in the system.

31/10/2024

🎉✨ Wishing everyone a joyous and prosperous Diwali! ✨🎉
May the festival of lights bring new beginnings, inspire growth, and illuminate paths to success in all aspects of life.
Happy Diwali from all of us at ETML. 🪔✨

24/10/2024

Atomberg Technologies has been at the forefront of unlocking brand growth through its strategic association with cricket in India. As TV allows brands to get their time in the spotlight and get disproportionate reach, TV when combined with cricket allows brands to use this impact properties as a springboard to achieve mass reach and scale.

Hear Arindam Paul, Founding member & CBO, Atomberg Technologies in conversation with Raghav Kansal, Founder & CEO, ETML as discusses how Cricket and TV have played a big role in the brand's growth journey.

22/10/2024

At ETML we have always been at the forefront of chasing sustainable business growth for brands.

We truly believe that success for a brand does not come from only optimising campaigns for them. In fact it happens when you solve for growth.
Data runs in our DNA. Over ten years of experience have helped us build data models & testing frameworks that help us deliver remarkable Advertising ROI.

DM us to connect with today.

18/10/2024

Mastering the Growth Stroke for Berger Paints India with Meta's CTWA campaigns. We are indeed excited to share the success around painting a seamless customer journey using CTWA Ads.

Berger XP aimed to elevate their B2C lead generation by getting more qualified leads and reducing manual efforts. Click to WhatsApp Ads by Meta fit right into the requirement as they were not only effective in achieving the business goals of delivering low cost per lead and improved CR% but also these campaigns helped bring in the much required operational efficiency in the system.

Kudos to the super team at Berger Paints India, Debayan Banerjee, Sw****ka Basu, Puja Chakraborty and team for being the front runner in the country to not only adopt but also being extremely successful in utilising the CTWA campaigns.

Thanks to the wonderful folks at Meta, Ravi Garg, Gaurav Jeet Singh, Vineet Gambhir, and Rutuja Kagwade for the constant support.

15/10/2024

Curious to know how Atomberg Technologies plan to grow in the coming years? Hear what Arindam Paul, Founding member & CBO, Atomberg has to say when it comes to identifying the next set of levers for growth.
He emphasises on three big buckets of Brand, product, distribution with an aim to amp up the brand's growth. Apart from this, he discusses the importance of introducing newer categories, using innovations against the large incumbent brands and their products.
He further quotes, "The moment you are able to crack 0-1 journey in a new category then things become slightly easier to scale from 1-10 or 10-100."

Growth Tales by ETML is one of our most sought after initiatives, where we discuss a variety of topics ranging from Digital Growth to sustainable solutions, and everything in between, alongside leading experts from the industry which will help you drive revenue growth to thrive in a competitive digital world.

12/10/2024

Wishing you all a very happy Dussehra!

11/10/2024

We are delighted to share IMPACT Weekly Magazine's print edition featuring Amitek Sinha, Co-founder & COO, ETML alongside some of the best leaders in the country. The detailed article focuses on Indian e-commerce ecosystem, digital lending, and the rising phenomenon of flagship sales by marketplaces over the past few years.

Amitek Sinha in his piece highlights the strategic importance of these flagship sales and the dedicated marketing needed for success. He further emphasizes that understanding both business synergies and culture fit is key to navigating these deals effectively.

Thank you IMPACT Weekly Magazine for the feature. Annurag Batra Nawal Ahuja

Address

S2 Floor, UTC Tower A, Sector/132 Noida
Noida
201304

Opening Hours

Monday	9:30am - 7pm
Tuesday	9:30am - 7pm
Wednesday	9:30am - 7pm
Thursday	9:30am - 7pm
Friday	9:30am - 7pm

Telephone

+919560019657

Website

http://etmedialabs.com/

Alerts

Be the first to know and let us send you an email when ETML posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to ETML:

Shortcuts

Address
Telephone
Opening Hours
Alerts
Contact The Business
Claim ownership or report listing

Want your business to be the top-listed Advertising & Marketing Company in Noida?

About ET Media Labs’

ET Medialabs is India's leading agency for Growth Advertising & Analytics

We have helped grow some of the India’s leading companies, including UrbanClap, Grofers, Edureka, Shuttl, Goodearth, Cars24—and many other traditional enterprises and smaller businesses.

We bring in technology, data, and increased ROI for you.

Companies are working with us to increase the customer lifetime value with personalized ad remarketing. With Artificial Intelligence at work, we help you track which stage your user is in her customer journey, explore channels that work best for you and go minimalist on Ad copies wastage.