Chrome DM

06/08/2026

Lock Upp S2 signs off with 18.40 Mn unique viewers across its finale window on Netflix (5–6 Aug 2026).

Digital creator Shreya Kalra took the trophy, edging Shivangi Joshi by seven votes and outlasting television veterans Ram Kapoor and Shilpa Shinde. Female audiences led at 10.74 Mn (58%), with the F 18–24 cohort topping all segments at 4.83 Mn — the demographic most native to creator-led content.

Data: Chrome DM COTT | 5–6 Aug 2026 | Platform: Netflix

📌 For in-depth OTT Analytics, Audience Insights and Tailor-made Strategies for increased viewership, connect - https://forms.gle/PLnsyUuvgg1on9x79
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, , , , , , fans , Pankaj Krishna

(OTT India, Streaming Data, Netflix, COTT, Lock Upp)

05/08/2026

"We have to be a little more careful of the content that we are airing. We will have to choose very wisely."

Sudhir Chaudhary, Indian Journalist and News Anchor, raises important questions about OTT content and its impact on India's Gen Z, only on Chrome Talkies with Pankaj Krishna!
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, , , , fans Pankaj Krishna

(Sudhir Chaudhary , OTT Content , Regulation , Netflix India , Media Responsibility)

05/08/2026

OTS of the Top 5 FTA / PAY English and Hindi News Channels for Week - 30'26
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, , , , , , fans Pankaj Krishna

04/08/2026

Lock Upp clocks 13.07 Mn unique viewers on Netflix as Shreya's special power sparks a shocking elimination.

Female audiences led at 7.46 Mn (57%), with the F 18–24 cohort topping at 3.48 Mn. Maharashtra leads state-wise at 3.15 Mn, and a high cross-device overlap of 4.38 Mn points to a closely engaged fan base.

Data: Chrome DM COTT | 1–2 Aug 2026 | Platform: Netflix
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, , , , . fans Pankaj Krishna
(OTT India, Streaming Data, Netflix, COTT, Lock Upp)

04/08/2026

Chrome DM Founder & CEO Pankaj Krishna says India’s existing television audience measurement system has become “obsolete and impractical.”

He appeals to Union Minister for Ministry of Information & Broadcasting, Government of India, Ashwini Vaishnaw, to lead the development of a comprehensive and future-ready measurement framework reflecting the growth of CTV and digital consumption.

https://mediabrief.com/pankaj-krishna-writes-to-ib-ministry/

fans

Pankaj Krishna, Founder and CEO of Chrome Data Analytics & Media Pvt. Ltd. (Chrome DM), has written to Union Minister for Information & Broadcasting Ashwini Vaishnaw, proposing a unified, transparent and digital-first audience measurement system for India’s media ecosystem. In a letter (reproduced...

03/08/2026

Musafir Cafe clocks 19.75 Mn unique viewers in its opening window on Netflix.

In a shift from the male-skewed profile of most recent OTT originals, this romance drama drew a female-majority audience — 11.96 Mn (61%). The F 18–24 cohort leads at 4.98 Mn, with Maharashtra topping state-wise at 5.12 Mn.

Data: Chrome DM COTT | 24 Jul – 1 Aug 2026 | Platform: Netflix

For in-depth OTT Analytics, Audience Insights and Tailor-made Strategies for increased viewership, connect - https://forms.gle/9oHUVtpBdXnJByzF7
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, , , , , fans Pankaj Krishna

(OTT India, Streaming Data, Netflix, COTT, Musafir Cafe)

01/08/2026

🚀 Top SVOD Originals SHOWS of the Week - 29'26 (July 18th – 24th)

"Lock Upp" had the highest reach with 25.99 Mn unique viewers followed by “India’s Got Latent S2” & "House of the Dragon S3” with 23.56 Mn and 21.45 Mn unique viewers respectively.

📌 For in-depth OTT analytics & audience insights, connect - https://forms.gle/PLnsyUuvgg1on9x79
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, , , , , , fans Pankaj Krishna

(Lock Upp , India's Got Latent S2 , House of the Dragon S3 , Netflix India , JioHotstar)

31/07/2026

"That is my salary. That is the money I receive and is all Declared.”

Sudhir Chaudhary, Indian Journalist and News Anchor, gets candid about salary transparency in Indian media only on Chrome Talkies with Pankaj Krishna!
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(Sudhir Chaudhary , Media Salary , Journalism , Transparency , Chrome Talkies)

31/07/2026

Pankaj Krishna
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31/07/2026

TOP PLATFORMS of the WEEK / 29'26 (July 18th – 24th)
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, , , , , , fans Pankaj Krishna JioHotstar Netflix Amazon MX Player

(cott analytics, top ott platforms india, weekly streaming rankings, jiohotstar netflix amazon, ott viewership data, digital platform trends)