Chrome Data Analytics & Media

Chrome Data Analytics & Media MRSI Member & ISO Certified ✨
🚀 Tech–driven Primary Market Research firm with a Pan-India on-ground presence

Chrome DM is India's largest Primary Research and Data Analytics Company. The company has a team of 650+ Field Staff, 150+ Managerial Staff & 450 Tele- callers, speaking over 22 Languages to gather data from 3,429 Class 1 and LC1 towns representing 92.3% population of urban India & 5,93,615 villages representing 100% of the rural population of India. Chrome DM operates in the fields of Broadcast

Distribution Audit and Monitoring, Primary Market Research & Media Services. The company currently has 6 proprietary tools which have gained wide industry acceptance and usage in the past 7 years, leading to over 400 clients.

OTS of the Top 5 FTA / PAY English and Hindi News Channels for Week - 14’26_  ,   ,   ,   ,   ,   ,  ,  fans , Pankaj Kr...
18/04/2026

OTS of the Top 5 FTA / PAY English and Hindi News Channels for Week - 14’26
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, , , , , , , fans , Pankaj Krishna

Pankaj Krishna, Founder of COTT (Chrome OTT), says the hikes reflect a more nuanced approach to monetisation. "Led by Ji...
09/04/2026

Pankaj Krishna, Founder of COTT (Chrome OTT), says the hikes reflect a more nuanced approach to monetisation. "Led by JioStar's approximately 10% price hike, followed closely by SPNL (Sony) and Zee, we are seeing a shift toward a more sustainable, value-driven model. I feel that the hikes are not a blanket increase; they are highly targeted. Interestingly, we are seeing minimal impact on Hindi SD (Standard Definition) packages. This suggests that broadcasters are rightly keen on protecting their mass-market base while looking for growth in more premium or specialized segments"

https://www.exchange4media.com/media-tv-news/why-tv-channel-prices-are-rising-and-why-broadcasters-consider-it-essential-153640.html
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Channel price hike has become necessary amid the slowing advertising growth, a shrinking pay-TV base, and rising content and sports rights costs

16/03/2026

The Indian Tiranga has a story that goes far beyond what we see today.Navtej Sarna, distinguished diplomat and author, sits down with Pankaj Krishna to unpac...

OTS of the Top 5 FTA / PAY English and Hindi News Channels for Week - 8’26_  ,   ,   ,   ,   ,   ,   fans Pankaj Krishna
06/03/2026

OTS of the Top 5 FTA / PAY English and Hindi News Channels for Week - 8’26
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Pankaj Krishna , Chrome Data Analytics & Media  ,   ,   ,  ,  fans
11/02/2026

Pankaj Krishna , Chrome Data Analytics & Media

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Pankaj Krishna , Chrome Data Analytics and Media   ,   ,  ,  fans
30/01/2026

Pankaj Krishna , Chrome Data Analytics and Media

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OTS of the Top 5 FTA / PAY English and Hindi News Channels for Week - 52’25_  ,   ,   ,   ,   ,   ,  ,  fans , Pankaj Kr...
09/01/2026

OTS of the Top 5 FTA / PAY English and Hindi News Channels for Week - 52’25
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How did India reach 101 million Connected TV households?The answer lies in three powerful data points that most are miss...
08/01/2026

How did India reach 101 million Connected TV households?

The answer lies in three powerful data points that most are missing.
105M smart TVs sold in 4 years (90% of all TV sales)
95M residential routers deployed across India
75M+ YouTube CTV audience as of Sept 2025

This isn't just growth - it's a fundamental transformation of India's media landscape. Digital ad revenue is exploding at ₹92,000 crores however digital video is experiencing content overload & low attention spans for advertising. Ads are being skipped or are part of passive consumption, and consumption is rapidly shifting from cable/satellite to streaming.

The analytics to understand why archaic data is no longer reliable and what this CTV revolution means for broadcasters, advertisers, and platforms.

https://www.youtube.com/watch?v=0fMExfGW4HY
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Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Understanding your customer's journey shouldn't be guesswork.Chrome Optix delivers end-to-end visibility into consumer b...
31/12/2025

Understanding your customer's journey shouldn't be guesswork.

Chrome Optix delivers end-to-end visibility into consumer behavior across the entire purchase funnel:
Ad Exposure — Where the journey begins
Platform Comparisons — E-commerce, quick commerce, delivery apps
Purchase Decision Behavior — Where intent meets action

From the first impression to final conversion, Chrome Optix reveals the touchpoints that matter most — helping brands optimize marketing spend, refine strategies, and drive measurable results.

Because every click, search, and comparison tells a story.

Discover Chrome Optix today - https://forms.gle/vPm86Ht6WYPDfTTh6
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OTS of the Top 5 FTA / PAY English and Hindi News Channels for Week - 48’25_  ,   ,   ,   ,   ,
10/12/2025

OTS of the Top 5 FTA / PAY English and Hindi News Channels for Week - 48’25
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C-40, Sector 27
Noida
201301

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