Chrome Data Analytics & Media

18/04/2026

OTS of the Top 5 FTA / PAY English and Hindi News Channels for Week - 14’26
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09/04/2026

Pankaj Krishna, Founder of COTT (Chrome OTT), says the hikes reflect a more nuanced approach to monetisation. "Led by JioStar's approximately 10% price hike, followed closely by SPNL (Sony) and Zee, we are seeing a shift toward a more sustainable, value-driven model. I feel that the hikes are not a blanket increase; they are highly targeted. Interestingly, we are seeing minimal impact on Hindi SD (Standard Definition) packages. This suggests that broadcasters are rightly keen on protecting their mass-market base while looking for growth in more premium or specialized segments"

https://www.exchange4media.com/media-tv-news/why-tv-channel-prices-are-rising-and-why-broadcasters-consider-it-essential-153640.html
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Channel price hike has become necessary amid the slowing advertising growth, a shrinking pay-TV base, and rising content and sports rights costs

16/03/2026

The Indian Tiranga has a story that goes far beyond what we see today.Navtej Sarna, distinguished diplomat and author, sits down with Pankaj Krishna to unpac...

06/03/2026

OTS of the Top 5 FTA / PAY English and Hindi News Channels for Week - 8’26
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11/02/2026

Pankaj Krishna , Chrome Data Analytics & Media

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30/01/2026

Pankaj Krishna , Chrome Data Analytics and Media

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09/01/2026

OTS of the Top 5 FTA / PAY English and Hindi News Channels for Week - 52’25
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08/01/2026

How did India reach 101 million Connected TV households?

The answer lies in three powerful data points that most are missing.
105M smart TVs sold in 4 years (90% of all TV sales)
95M residential routers deployed across India
75M+ YouTube CTV audience as of Sept 2025

This isn't just growth - it's a fundamental transformation of India's media landscape. Digital ad revenue is exploding at ₹92,000 crores however digital video is experiencing content overload & low attention spans for advertising. Ads are being skipped or are part of passive consumption, and consumption is rapidly shifting from cable/satellite to streaming.

The analytics to understand why archaic data is no longer reliable and what this CTV revolution means for broadcasters, advertisers, and platforms.

https://www.youtube.com/watch?v=0fMExfGW4HY
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Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

31/12/2025

Understanding your customer's journey shouldn't be guesswork.

Chrome Optix delivers end-to-end visibility into consumer behavior across the entire purchase funnel:
Ad Exposure — Where the journey begins
Platform Comparisons — E-commerce, quick commerce, delivery apps
Purchase Decision Behavior — Where intent meets action

From the first impression to final conversion, Chrome Optix reveals the touchpoints that matter most — helping brands optimize marketing spend, refine strategies, and drive measurable results.

Because every click, search, and comparison tells a story.

Discover Chrome Optix today - https://forms.gle/vPm86Ht6WYPDfTTh6
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fans Pankaj Krishna

10/12/2025

OTS of the Top 5 FTA / PAY English and Hindi News Channels for Week - 48’25
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