MART Global Management Solutions

MART Global Management Solutions Started in 1993, MART has emerged as a leading Knowledge based consulting firm on Emerging Markets.

Mr. Benjamin Mathew will share his views on Rural Marketing Trend, post Covid.
09/09/2020

Mr. Benjamin Mathew will share his views on Rural Marketing Trend, post Covid.

Mr. Ramesh Jena will share his views on Rebuilding Livelihood in Rural Areas; Covid-19, Migration and beyond.
07/09/2020

Mr. Ramesh Jena will share his views on Rebuilding Livelihood in Rural Areas; Covid-19, Migration and beyond.

18/08/2020

Rural is now! Lets discover opportunities in rural market to tap and unlock them, Understanding challenges of scaling up, and partnerships as the way ahead. Let us take a deep dive to understand what the rural market is passing through and what is the opinion of Rural Marketing legend.

IIHMR University is organizing an exciting discussion on August 20, 2020 from 6.00 PM to 07.30 PM with the marketing legend and Father of Rural Marketing Mr. Pradeep Kashyap, Founder, MART Global Management Solutions and TEDx Speaker. He will discuss how rural resurgence will fuel India’s economic recovery, talk about opportunities for youngsters in rural India, and dispel many myths about rural India. This conversation will be anchored by Dr. Sheenu Jain, Associate Professor, Marketing, Chair, Marketing & Communications, IIHMR University, Jaipur.

Grab this opportunity and listen about Rural IS Now!

Registration link: https://bit.ly/FRM-RN

Benjamin Mathew, Head of Strategy, MART will be speaking on the webinar titled "Demystifying Rural Marketing During COVI...
17/08/2020

Benjamin Mathew, Head of Strategy, MART will be speaking on the webinar titled "Demystifying Rural Marketing During COVID Times: Opportunities & Challenges" on August 18, 2020, from 05:00 PM - 06:00 PM.
Registration Link: https://bit.ly/DRMCTOCC

Rural India is a vast ecosystem. Nearly 70% of the population lives in villages, making Rural India a market of nearly 900 mn consumers. This sheer size makes it an important target segment for marketers, both Indian and multi-national. Besides the private sector, cooperatives, development agencies, and government entities are also deeply involved in understanding this segment from a marketing perspective.

Rural Marketing is not without its peculiarities and challenges, however. The complexity has only increased due to the COVID-19 pandemic. To discuss the nuances of Rural Marketing, IIHMR University is organizing a webinar on "Demystifying Rural Marketing During COVID Times: Opportunities & Challenges". The webinar is on August 18, 2020, from 05:00 PM - 06:00 PM, will be an industry-academia collaboration with Mr. Benjamin Mathew, Head of Strategy, MART Global Management Solutions , and Mr. Anirban Chaudhuri, Marketing Faculty, Great Lakes Institute of Management, Gurgaon coming together to help the audience understand this topic. The discussion will be moderated by Dr. Sheenu Jain, Associate Professor, and Marketing Chair - Marketing & Communications at IIHMR University, Jaipur.

Registration Link: https://bit.ly/DRMCTOCC

Stay Safe.
31/07/2020

Stay Safe.

MART is organizing a Webinar titled "Re - Skilling Rural India during COVID times: Employment Opportunities & Challenges...
26/07/2020

MART is organizing a Webinar titled "Re - Skilling Rural India during COVID times: Employment Opportunities & Challenges" on 29th July 2020 | Wednesday | 11 AM to 12-30 PM on ZOOM.

Register Now: https://bit.ly/2D3Xl5M

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MART - Demystifying Rural India since 1993

MART is a leading knowledge based consulting Organization of national repute in India having International presence on Livelihoods and Marketing. We work with businesses, governments and donor agencies to help them take right decisions in these ever-so-growing markets (BOP). Our expertise lies in understanding Emerging Markets, their eco system and their dynamics. Such expertise garnered through diverse assignments gives us a unique position as business solutions provider and facilitator. Our deep understanding of the needs and work culture enable us to provide customized solutions– strength quite unique to MART. We are a leading consulting organization working in the Non Metro & Rural space. Under the able leadership of Mr. Pradeep Kashyap-known as “Father of Rural Marketing”.

MART undertakes assignments in India as well as developing countries. MART has consulting projects in Nepal, Bangladesh, Bhutan Sri Lanka Indonesia, Nigeria and Mozambique, providing techno-managerial and consulting support to bilateral and multilateral projects under the aegis of World Bank, DFID, JICA, IFAD, USAID and INGOs. We have created substantial number of sustainable business models in all our domain working countries. On the work front we undertake the likes of Research (Livelihoods opportunity assessment, Value chain, Impact assessment and evaluation, baseline), Large scale Implementation, Project management, Management consultancy, Capacity building and Market facilitation etc.

We have setup Agri Business Promotion Facility for World Bank supported project in Maharashtra Agricultural Competitiveness Projects and conducted value chain study for more than 40 products. Facilitated more than 1000 training programs for development professionals . Please find attached a brief credential of MART. Some of the path breaking and renowned models in private sector namely - Project Shakti for HUL, Disha for Colgate, Rasoighar for HPCL, Arogya Parivar for Novartis, Youth Entrepreneur Model for Colgate, Sambandh Program for JK Lakshmi Cement, Cook stoves project for Shell Foundation are the works to name a few. We had a long term engagement with USAID funded “Social Marketing Organization” in the creating a sustainable platform for healthcare delivery hard to reach and vulnerable population of Nepal & Bangladesh.