10/07/2018
Youtube Marketing
===============
• We included the keyword in the title, meta description, and image file
• The video description includes other keywords related to using the Hootsuite dashboard
• We linked to the video on our blog and social channels
• We always encourage people to subscribe to our channel and those subscribers were notified when the video was uploading—which meant instant views
• We created keyword-rich playlists, which gave YouTube deeper information about our video’s topic and, as the platform says, “More text-based content equals more views”
• Keep it simple. You may be inclined to include every piece of info on your video, but great titles are short and to the point. Google truncates page titles at 66 characters, so anything beyond that is cut off in search results.
• Do keyword research. Use a tool like Google Adwords Keyword Plannerto nail down one or two relevant keyword phrases to include in your title. This will help your video rank higher in search results.
• Tell the would-be viewer why they should watch. Like a headline on a blog post, your title is a promise to the viewer. You’re telling them how they will benefit by taking the time to view your content.
• These tiny images are a preview of the video—appearing as the default image wherever it is embedded.
• Make sure the thumbnail is as large and clear (high quality) as possible. It must also accurately represent the video’s content and should be easily tied back to your brand.
Of course the most important thing is that the image is attention-grabbing and compelling. Some of the most effective thumbnails include:
• Close-ups of faces
• Text overlays
• Brightly colored backgrounds
• Tasteful branding (a small logo or watermark in the corner of the image)
• Contrast and outlines (around people or objects)
While YouTube will automatically generate image previews options when you upload a video, your best bet is to create a custom thumbnail. For those unfamiliar with uploading thumbnails, here are some specs to help you make sure you upload the best thumbnail for your video:
• Have a resolution of 1280×720 (with a minimum width of 640 pixels)
• Upload image formats such as .JPG, .GIF, .BMP, or .PNG
• Remain under the 2MB limit
• Try to use a 16:9 aspect ratio as it’s the most used in YouTube players and previews
Fill out as much information on your YouTube profile as possible
• Here are a few tips for creating a compelling profile that will help draw in viewers and subscribers.
• Keep it consistent
• While you can only do so much to customize the look of your YouTube profile page, ensure that your brand elements—colors, backgrounds, logo, icons, and layouts—are as consistent as possible across your social channels and website.
• Optimize your YouTube channel description
• Again, both your YouTube channel and individual video titles should be descriptive and optimized for search. Conduct keyword research to help your page improve its chances of ranking.
• This is also the section where you can sell yourself. What problem does your channel solve for your audience? What need do you meet? Whether you’re teaching, entertaining, or showing them something they’ve never seen, spell it out for potential viewers.
• Also use this space to establish your schedule. When and how often will you publish new videos? Let your viewers know so they can come back for more—and stick to your own schedule.
• Include Contact Links
• It’s great that folks are viewing your videos—but they may want to contact you in other ways. Make it easy for them to send you feedback, ask questions, or make queries about your products. Link back to your website as well as other social media channels, and include a contact email.
